公开(公告)号：US10698744B2

公开(公告)日：2020-06-30

申请号：US15488238

申请日：2017-04-14

Applicant: Facebook, Inc.

Inventor： Stef Marc Smet ,  Michael Slater ,  Michael Philip Arcuri ,  Joshua Ryan Williams ,  Karthik Subramanyam ,  Bo Yin

IPC: G06F9/54 ,  G06F9/445 ,  G06F9/451 ,  G06F3/0484 ,  G06Q50/00 ,  H04N5/232

Abstract: Techniques that enable a third party to author and add functionality to a target application. A third party may create or author a script that encodes the functionality to be added to the target application. The script may then be provided to and executed by the target application, where execution of the script causes the functionality to be added to the target application. In certain embodiments, the added functionality may be in the form of effects that are output via the target application when the script is executed by the target application. The effects may include audio-visual effects that are displayed or output by the target application and may also include displaying data provided by a third party.

公开(公告)号：US20180349944A1

公开(公告)日：2018-12-06

申请号：US15610147

申请日：2017-05-31

Applicant: Facebook, Inc.

Inventor： Robert Daniel Paul Masson ,  David McCafferty Lapayowker ,  Joshua Ryan Williams ,  Kevin Donald Kelly

IPC: G06Q30/02 ,  G06Q30/06 ,  G06F17/30

Abstract: An online system evaluates the quality of a content publisher displaying sponsored content items. To determine a likelihood of conversion actions associated with the sponsored content items, the online system uses information about users and their interactions with sponsored content items featured within the content publisher against interactions with sponsored content items featured within a benchmark system (e.g., online system). By determining a ratio of these interactions, the online system can determine a likelihood of conversion actions for the content publisher. The online system uses this likelihood of conversions to determine a publisher quality score that it uses to normalize third party value contributions toward placing sponsored content items on the content publisher. Thus, third party systems no longer need to be concerned about the intrinsic value of a given content publisher as third party value contributions are normalized based on the content publisher's conversion rates.

公开(公告)号：US20180300185A1

公开(公告)日：2018-10-18

申请号：US15488238

申请日：2017-04-14

Applicant: Facebook, Inc.

Inventor： Stef Marc Smet ,  Michael Slater ,  Michael Philip Arcuri ,  Joshua Ryan Williams ,  Karthik Subramanyam ,  Bo Yin

IPC: G06F9/54 ,  G06F3/0484 ,  G06F9/44

Abstract: Techniques that enable a third party to author and add functionality to a target application. A third party may create or author a script that encodes the functionality to be added to the target application. The script may then be provided to and executed by the target application, where execution of the script causes the functionality to be added to the target application. In certain embodiments, the added functionality may be in the form of effects that are output via the target application when the script is executed by the target application. The effects may include audio-visual effects that are displayed or output by the target application and may also include displaying data provided by a third party.