公开(公告)号：US11330329B2

公开(公告)日：2022-05-10

申请号：US16938511

申请日：2020-07-24

申请人： Enswers Co., Ltd.

发明人： Jaehyung Lee ,  Ji-Hoon Song ,  Hoon-Young Cho ,  Kil-youn Kim ,  David Lonjon

IPC分类号： H04N21/44 ,  H04N21/81 ,  G06Q30/02 ,  H04N21/234 ,  H04N21/254 ,  H04N21/266 ,  H04N21/845 ,  H04H60/37 ,  H04H60/56 ,  G06V20/40 ,  G06V20/62 ,  H04N21/431 ,  H04N21/442 ,  H04N21/8545 ,  H04N21/858 ,  H04H20/14 ,  H04H60/48 ,  H04H60/59 ,  H04N21/40 ,  H04N21/4722 ,  H04N21/4725 ,  H04N21/4728 ,  H04N21/475 ,  H04N21/2668 ,  H04N21/433 ,  H04N21/478

摘要： System and method for detecting and classifying direct response advertisements. The system includes a unit for generating an advertisement candidate segment for an advertisement section detected from a broadcast stream; a matching unit for determining whether the candidate segment matches each advertisement segment stored in a database (DB); a unit for, if the matching unit determines that a segment matching the candidate segment is not present, determining whether the candidate segment is a direct response advertisement; a registration unit for storing the candidate segment, determined to be a direct response advertisement, as an advertisement segment that is the direct response advertisement in the DB; and a direct response advertisement grouping unit for, if the matching unit determines that an advertisement segment matching the candidate segment is present, and the matching segment is a direct response advertisement, grouping the candidate segment with DB-stored advertisement segments that are direct response advertisements.