公开(公告)号：US20230267465A1

公开(公告)日：2023-08-24

申请号：US18014114

申请日：2021-07-01

Applicant: CATALINA MARKETING CORPORATION

Inventor： Zubin SINGH ,  Kevin HUNTER ,  Thierry ROULLIER ,  Jared HISLOP

IPC: G06Q20/40 ,  G06Q20/20 ,  G06Q20/32 ,  G06Q20/22 ,  G06Q30/0238

CPC classification number: G06Q20/4014 ,  G06Q20/208 ,  G06Q20/3227 ,  G06Q20/2295 ,  G06Q20/3267 ,  G06Q30/0238

Abstract: A method to solicit a user generated response to determine if a consumer made a purchase is provided. The method includes retrieving a transaction information when a consumer is in a point of sale at a retail store. The transaction information is indicative of a purchase of one or more items identified with a unique product code. The method also includes providing, to the consumer, a transaction card indicative of at least a portion of the transaction information; requesting, from the consumer, a validation of the purchase and providing the transaction information to a server when the purchase is validated by the consumer. The method also includes allowing the consumer to modify the transaction information upon request. A system and a non-transitory, computer-readable memory storing instructions to perform the above method are also provided.

公开(公告)号：US20230267500A1

公开(公告)日：2023-08-24

申请号：US18014109

申请日：2021-07-01

Applicant: CATALINA MARKETING CORPORATION

Inventor： Zubin SINGH ,  Kevin HUNTER ,  Thierry ROULLIER ,  Jared HISLOP

IPC: G06Q30/0242 ,  G06Q30/0203 ,  G06Q30/0204 ,  G06Q30/0241

CPC classification number: G06Q30/0245 ,  G06Q30/0203 ,  G06Q30/0205 ,  G06Q30/0277

Abstract: A method for providing survey consumer data to a centralized server via a consumer panel application is provided. The method includes receiving in a server, from an application installed in a mobile device of a consumer, a transaction data linking a consumer identification with a selected retailer and associating a consumer segment with the transaction data based on a demographic attribute shared between a server account for the consumer and the consumer segment. The method also includes determining a sales lift factor for the consumer segment based on an adjustment factor and the transaction data, and updating a scalable measurement protocol in the application installed in the mobile device of the consumer based on the sales lift factor. A system and a non-transitory, computer-readable medium storing instructions to perform the above method are also provided.

公开(公告)号：US20230259967A1

公开(公告)日：2023-08-17

申请号：US18014102

申请日：2021-07-01

Applicant: CATALINA MARKETING CORPORATION

Inventor： Zubin SINGH ,  Kevin HUNTER ,  Thierry ROULLIER ,  Jared HISLOP

IPC: G06Q30/0242 ,  G06Q30/0204

CPC classification number: G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0205

Abstract: A method to create advertisement and sales trackability is provided. The method includes collecting a consumer data and retrieving, from a publishing server, a media data linking an audience with a content provided by the publishing server, the content including an advertisement for a product, and retrieving a retailer data indicative of a purchase track record of the product. The method also includes identifying one or more attributes of a population segment associated with the consumer data, the media data, and the retailer data, determining an adjustment factor indicative of a statistical data associated with the population segment, and generating, based on the adjustment factor, a measurement scheme to support a decision to modify, improve, or cancel a campaign. A system and a non-transitory, computer-readable medium storing instructions to perform the above method are also provided.