公开(公告)号：US11240539B1

公开(公告)日：2022-02-01

申请号：US16889583

申请日：2020-06-01

Applicant: Amazon Technologies, Inc.

Inventor： Salil Joshi ,  Ala Kallel ,  Yi Yao ,  Garrett Alan Dargan

IPC: H04N7/10 ,  H04N21/234 ,  H04N21/431

Abstract: Technologies are provided for reporting engaged impressions of directed content. Some embodiments include a computing device that can initiate a screensaver session within a content streaming service. The computing device also can cause presentation of a directed content asset on a display device functionally coupled to the computing device. The computing device can then update a queue to add a record of an impression of the directed content asset, where the queue is retained in a memory device of the computing device. The computing device can receive a signal indicative of user activity. The computing device can determine, using the queue, that the impression of the directed content asset occurred within a defined time interval relative to a time that the user activity occurred. The computing device can then send data identifying the directed content asset.

公开(公告)号：US11627348B1

公开(公告)日：2023-04-11

申请号：US17649449

申请日：2022-01-31

Applicant: Amazon Technologies, Inc.

Inventor： Salil Joshi ,  Ala Kallel ,  Yi Yao ,  Garrett Alan Dargan

IPC: H04N7/10 ,  H04N21/234 ,  H04N21/431

Abstract: Technologies are provided for reporting engaged impressions of directed content. Some embodiments include a computing device that can initiate a screensaver session. The computing device also can cause presentation of a directed content asset on a display device functionally coupled to the computing device. The computing device can then update a queue to add a record of an impression of the directed content asset, where the queue is retained in a memory device of the computing device. The computing device can receive a signal indicative of user activity. The computing device can send, to an attribution server device, first data identifying one or more directed content assets corresponding to one or more records of the queue.