公开(公告)号：US10416851B2

公开(公告)日：2019-09-17

申请号：US15409140

申请日：2017-01-18

Applicant: Amazon Technologies, Inc.

Inventor： Matthew Hamilton Battles ,  Pradeep Desai ,  Balaji Hariharan Chandra ,  Prasanth Radhakrishnan ,  Harshit Beri ,  Gaurav Gupta ,  Vignesh Annamalai Paramadhayalan

IPC: G06F3/0484 ,  G06Q30/02

Abstract: A content publisher can use a publisher tool to tag various content elements, which enables a user viewing content from the publisher to view related advertising. In at least some embodiments, the tool is a toolbar that the publisher can use to tag content elements such as images and text, whereby the toolbar can recommend related items to be linked to those content elements. The items can be associated with an entity, such as an advertiser or electronic retailer, that will provide some level of compensation to the publisher in return for the linking. Such an approach enables the publisher to monetize the content in a way that is minimally intrusive for the end user.

公开(公告)号：US09582156B2

公开(公告)日：2017-02-28

申请号：US13865820

申请日：2013-04-18

Applicant: Amazon Technologies, Inc.

Inventor： Matthew Hamilton Battles ,  Pradeep Desai ,  Balaji Hariharan Chandra ,  Prasanth Radhakrishnan ,  Harshit Beri ,  Gaurav Gupta ,  Vignesh Annamalai Paramadhayalan

IPC: G06F3/0484 ,  G06Q30/02

CPC classification number: G06F3/0484 ,  G06Q30/0251 ,  G06Q30/0271 ,  G06Q30/0277

Abstract: A content publisher can use a publisher tool to tag various content elements, which enables a user viewing content from the publisher to view related advertising. In at least some embodiments, the tool is a toolbar that the publisher can use to tag content elements such as images and text, whereby the toolbar can recommend related items to be linked to those content elements. The items can be associated with an entity, such as an advertiser or electronic retailer, that will provide some level of compensation to the publisher in return for the linking. Such an approach enables the publisher to monetize the content in a way that is minimally intrusive for the end user.

Abstract translation: 内容发布商可以使用发布商工具来标记各种内容元素，使用户可以查看发布商的内容来查看相关广告。 在至少一些实施例中，该工具是发布者可用于标记诸如图像和文本的内容元素的工具栏，由此工具栏可以推荐要链接到那些内容元素的相关项目。 这些项目可以与诸如广告商或电子零售商的实体相关联，这将为出版商提供一定程度的补偿以换取链接。 这样一种方法使出版商能够以最小限度侵入最终用户的方式为内容营利。

公开(公告)号：US20140129959A1

公开(公告)日：2014-05-08

申请号：US13865820

申请日：2013-04-18

Applicant: AMAZON TECHNOLOGIES, INC.

Inventor： Matthew Hamilton Battles ,  Pradeep Desai ,  Balaji Hariharan Chandra ,  Prasanth Radhakrishnan ,  Harshit Beri ,  Gaurav Gupta ,  Vignesh Annamalai Paramadhayalan

IPC: G06F3/0484

CPC classification number: G06F3/0484 ,  G06Q30/0251 ,  G06Q30/0271 ,  G06Q30/0277

Abstract: A content publisher can use a publisher tool to tag various content elements, which enables a user viewing content from the publisher to view related advertising. In at least some embodiments, the tool is a toolbar that the publisher can use to tag content elements such as images and text, whereby the toolbar can recommend related items to be linked to those content elements. The items can be associated with an entity, such as an advertiser or electronic retailer, that will provide some level of compensation to the publisher in return for the linking. Such an approach enables the publisher to monetize the content in a way that is minimally intrusive for the end user.

Abstract translation: 内容发布商可以使用发布商工具来标记各种内容元素，使用户可以查看发布商的内容来查看相关广告。 在至少一些实施例中，该工具是发布者可用于标记诸如图像和文本的内容元素的工具栏，由此工具栏可以推荐要链接到那些内容元素的相关项目。 这些项目可以与诸如广告商或电子零售商的实体相关联，这将为出版商提供一定程度的补偿以换取链接。 这样一种方法使出版商能够以最小限度侵入最终用户的方式为内容营利。