公开(公告)号：US10692116B1

公开(公告)日：2020-06-23

申请号：US14867457

申请日：2015-09-28

Applicant: Amazon Technologies, Inc.

Inventor： Vijay Sandeep Damodar Adapala ,  Matthew Hamilton Battles ,  Lionel Bitoun ,  Rohit Chhapolia ,  Bryan Thomas Quinn ,  Prashant Bhushan Singh ,  Wei Zhuang

IPC: G06Q30/02 ,  H04W4/60

Abstract: Systems, methods, and computer-readable media are disclosed for optimization of ad request fulfillment for mobile device applications. In one embodiment, a system may receive an ad request from a mobile device, and determine a first price point associated with a publisher of the ad request. The system may send a bid request to ad servers, receive a first bid with a first bid amount, and may determine that the first bid amount is a highest bid amount. The system may determine that the first price point is less than the first bid amount, and may send the first bid amount and the first price point to the mobile device, where the mobile device is configured to send the first bid amount and the first price point to a publisher ad server, and the publisher ad server is configured to determine that the first bid amount is a winning bid amount.

公开(公告)号：US10416851B2

公开(公告)日：2019-09-17

申请号：US15409140

申请日：2017-01-18

Applicant: Amazon Technologies, Inc.

Inventor： Matthew Hamilton Battles ,  Pradeep Desai ,  Balaji Hariharan Chandra ,  Prasanth Radhakrishnan ,  Harshit Beri ,  Gaurav Gupta ,  Vignesh Annamalai Paramadhayalan

IPC: G06F3/0484 ,  G06Q30/02

Abstract: A content publisher can use a publisher tool to tag various content elements, which enables a user viewing content from the publisher to view related advertising. In at least some embodiments, the tool is a toolbar that the publisher can use to tag content elements such as images and text, whereby the toolbar can recommend related items to be linked to those content elements. The items can be associated with an entity, such as an advertiser or electronic retailer, that will provide some level of compensation to the publisher in return for the linking. Such an approach enables the publisher to monetize the content in a way that is minimally intrusive for the end user.

公开(公告)号：US09881318B1

公开(公告)日：2018-01-30

申请号：US14027935

申请日：2013-09-16

Applicant: Amazon Technologies, Inc.

Inventor： Prasanna Krishnamoorthy ,  Matthew Hamilton Battles

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0246

Abstract: Certain embodiments herein relate to attributing or associating a user's actions with respect to web page content to the multivariate test parameters. For example, a user's purchase of a product after clicking on an ad in the web page content may be attributed to multivariate test parameters corresponding to the placement of the ad, the size of the ad image, whether a border is placed around the ad, any number of attributes associated with the ad, the content in which the ad is placed, etc. In certain embodiments, a user's actions may occur at a device that is separate from the publisher device. Techniques described herein may attribute or associate such actions with a publisher's web page content such that publishers may be made aware of the effectiveness of the placement, layout, orientation, etc., of their web page content based on how users reacted to such attributes.

公开(公告)号：US09582156B2

公开(公告)日：2017-02-28

申请号：US13865820

申请日：2013-04-18

Applicant: Amazon Technologies, Inc.

Inventor： Matthew Hamilton Battles ,  Pradeep Desai ,  Balaji Hariharan Chandra ,  Prasanth Radhakrishnan ,  Harshit Beri ,  Gaurav Gupta ,  Vignesh Annamalai Paramadhayalan

IPC: G06F3/0484 ,  G06Q30/02

CPC classification number: G06F3/0484 ,  G06Q30/0251 ,  G06Q30/0271 ,  G06Q30/0277

Abstract: A content publisher can use a publisher tool to tag various content elements, which enables a user viewing content from the publisher to view related advertising. In at least some embodiments, the tool is a toolbar that the publisher can use to tag content elements such as images and text, whereby the toolbar can recommend related items to be linked to those content elements. The items can be associated with an entity, such as an advertiser or electronic retailer, that will provide some level of compensation to the publisher in return for the linking. Such an approach enables the publisher to monetize the content in a way that is minimally intrusive for the end user.

Abstract translation: 内容发布商可以使用发布商工具来标记各种内容元素，使用户可以查看发布商的内容来查看相关广告。 在至少一些实施例中，该工具是发布者可用于标记诸如图像和文本的内容元素的工具栏，由此工具栏可以推荐要链接到那些内容元素的相关项目。 这些项目可以与诸如广告商或电子零售商的实体相关联，这将为出版商提供一定程度的补偿以换取链接。 这样一种方法使出版商能够以最小限度侵入最终用户的方式为内容营利。

公开(公告)号：US20140129959A1

公开(公告)日：2014-05-08

申请号：US13865820

申请日：2013-04-18

Applicant: AMAZON TECHNOLOGIES, INC.

Inventor： Matthew Hamilton Battles ,  Pradeep Desai ,  Balaji Hariharan Chandra ,  Prasanth Radhakrishnan ,  Harshit Beri ,  Gaurav Gupta ,  Vignesh Annamalai Paramadhayalan

IPC: G06F3/0484

CPC classification number: G06F3/0484 ,  G06Q30/0251 ,  G06Q30/0271 ,  G06Q30/0277

Abstract: A content publisher can use a publisher tool to tag various content elements, which enables a user viewing content from the publisher to view related advertising. In at least some embodiments, the tool is a toolbar that the publisher can use to tag content elements such as images and text, whereby the toolbar can recommend related items to be linked to those content elements. The items can be associated with an entity, such as an advertiser or electronic retailer, that will provide some level of compensation to the publisher in return for the linking. Such an approach enables the publisher to monetize the content in a way that is minimally intrusive for the end user.

Abstract translation: 内容发布商可以使用发布商工具来标记各种内容元素，使用户可以查看发布商的内容来查看相关广告。 在至少一些实施例中，该工具是发布者可用于标记诸如图像和文本的内容元素的工具栏，由此工具栏可以推荐要链接到那些内容元素的相关项目。 这些项目可以与诸如广告商或电子零售商的实体相关联，这将为出版商提供一定程度的补偿以换取链接。 这样一种方法使出版商能够以最小限度侵入最终用户的方式为内容营利。