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    Creative Brief Schema
    1.
    发明申请
    Creative Brief Schema 审中-公开

    公开(公告)号：US20190130356A1

    公开(公告)日：2019-05-02

    申请号：US15801090

    申请日：2017-11-01

    申请人： Adobe Systems Incorporated

    发明人： Govind P. Balakrishnan ,  Pradeep Saikalyanachakravarthi Javangula ,  Oliver Isaac Goldman ,  Kevin Gary Smith

    IPC分类号： G06Q10/10 ,  G06Q30/02 ,  G06T11/60 ,  G06N3/08

    摘要： A creative brief schema is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects by employing the creative brief schema. Initially, the service provider system defines the schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects. Examples of these attributes include a brief identifier, a brief name, associated products or services, creative spend, expected performance, audience demographics, delivery channels, mood, and so forth.

    Enabling Access to Third-Party Digital Assets for Systems that Market Content to Target Audiences
    2.
    发明申请
    Enabling Access to Third-Party Digital Assets for Systems that Market Content to Target Audiences 有权
    为面向观众的市场内容的系统启用第三方数字资产

    公开(公告)号：US20170024766A1

    公开(公告)日：2017-01-26

    申请号：US14806448

    申请日：2015-07-22

    申请人： Adobe Systems Incorporated

    发明人： Gordon A. Thomson ,  Pradeep Saikalyanachakravarthi Javangula

    IPC分类号： G06Q30/02 ,  G06F17/22 ,  G06F17/30

    CPC分类号： G06Q30/0255 ,  G06F17/30861

    摘要： Techniques for enabling access to third-party digital assets for systems that market content to target audiences are described. In one or more implementations, a request is received for alternate images of an image that is displayed in a user interface of a webpage-editing application. The image can be analyzed to determine features or other distinct aspects associated with the image. Then, the webpage-editing application can initiate a search over a network of a third-party storage to locate alternate images for the image, and tailor the search based on the features or other distinct aspects of the image. Search results can then be presented for selection via the user interface of the webpage-editing application.

    摘要翻译： 描述了能够访问第三方数字资产的技术，用于向目标受众群体推销内容的系统。 在一个或多个实现中，接收到用于在网页编辑应用的用户界面中显示的图像的替代图像的请求。 可以分析图像以确定与图像相关联的特征或其他不同方面。 然后，网页编辑应用程序可以通过第三方存储的网络发起搜索，以定位图像的备用图像，并根据图像的特征或其他不同方面来定制搜索。 然后可以通过网页编辑应用程序的用户界面显示搜索结果以供选择。

    Creative Brief-Based Content Creation
    3.
    发明申请
    Creative Brief-Based Content Creation 审中-公开

    公开(公告)号：US20190130458A1

    公开(公告)日：2019-05-02

    申请号：US15801173

    申请日：2017-11-01

    申请人： Adobe Systems Incorporated

    发明人： Govind P. Balakrishnan ,  Pradeep Saikalyanachakravarthi Javangula ,  Oliver Isaac Goldman ,  Kevin Gary Smith ,  Ashley Manning Still

    IPC分类号： G06Q30/02 ,  G06N99/00

    摘要： Creative brief-based content creation is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects. Initially, the service provider system defines a schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects. Example services include surfacing mockup digital content to inspire content creators, surfacing content scores indicative of how the digital content being created is predicted to perform in relation to target demographic groups, and so on.

    Digital Media Environment for Analysis of Audience Segments in a Digital Marketing Campaign
    4.
    发明申请
    Digital Media Environment for Analysis of Audience Segments in a Digital Marketing Campaign 审中-公开

    公开(公告)号：US20190114664A1

    公开(公告)日：2019-04-18

    申请号：US15782517

    申请日：2017-10-12

    申请人： Adobe Systems Incorporated

    发明人： Oliver Isaac Goldman ,  Thomas William Randall Jacobs ,  Kent Andrew Edmonds ,  Kevin Gary Smith ,  Pradeep Saikalyanachakravarthi Javangula ,  Ashley Manning Still

    IPC分类号： G06Q30/02

    摘要： Techniques and systems are described to enable users to optimize a digital marketing content system by analyzing an effect of components of digital marketing content on audience segments, environments of consumption, and channels of consumption. A computing device of an analytics system receives user interaction data describing an effect of user interaction with multiple items of digital marketing content on achieving an action for multiple audience segments. The analytics system identifies which of a plurality of components are included in respective items of digital marketing content. The analytics system generates data identifying different aspects that likely had an effect on the achieving an action on the items of digital marketing content, such as components of the items of digital marketing content, environments of consumption, channels of consumption. The analytics system outputs a result based on the data in a user interface.

    User Data Overlap Determination in a Digital Medium Environment
    6.
    发明申请
    User Data Overlap Determination in a Digital Medium Environment 审中-公开

    公开(公告)号：US20180349933A1

    公开(公告)日：2018-12-06

    申请号：US15610033

    申请日：2017-05-31

    申请人： Adobe Systems Incorporated

    发明人： Kourosh Modarresi ,  Yi Liu ,  Paresh P. Shenoy ,  Aran Nayebi ,  Pradeep Saikalyanachakravarthi Javangula

    IPC分类号： G06Q30/02 ,  G06F7/08

    摘要： User data overlap determination in a digital medium environment is described. Initially, a user selects segments of user data for which a determination of overlap is to be made. For example, the user selects a segment representing users that are working professionals and a segment representing users that are mothers, such that working-mother users may correspond to the overlap. Regardless of the particular segments selected, an indication of those segments is received. One of multiple different overlap determining techniques—which can include a combined MinHash and HyperLogLog (HLL) technique and an Inclusion-Exclusion technique—may be selected for computing the overlap based on a number of segments indicated and numbers of users represented by the segments. The selected overlap determining technique is then used to compute the user data overlap between the indicated segments. Digital content including values indicative of the determined overlap is generated for presentation to a user.