公开(公告)号：US20210241158A1

公开(公告)日：2021-08-05

申请号：US17236506

申请日：2021-04-21

Applicant: Adobe Inc.

Inventor： Atanu R. Sinha ,  Deepali Jain ,  Nikhil Sheoran ,  Deepali Gupta ,  Sopan Khosla

IPC: G06N7/00 ,  G06K9/62 ,  G06F17/11 ,  G06N20/00

Abstract: In some embodiments, a computing system computes, with a state prediction model, probabilities of transitioning from a click state represented by interaction data to various predicted next states. The computing system computes an interface experience metric for the click with an experience valuation model. To do so, the computing system identifies base values for the click state and the predicted next states. The computing system computes value differentials for between the click state's base value and each predicted next state's base value. Value differentials indicate qualities of interface experience. The computing system determines the interface experience metric from a summation that includes the current click state's base value and the value differentials weighted with the predicted next states' probabilities. The computing system transmits the interface experience metric to an online platform, which can cause interface elements of the online platform to be modified based on the interface experience metric.

公开(公告)号：US11551239B2

公开(公告)日：2023-01-10

申请号：US16162023

申请日：2018-10-16

Applicant: Adobe Inc.

Inventor： Deepali Jain ,  Atanu R. Sinha ,  Deepali Gupta ,  Nikhil Sheoran ,  Sopan Khosla ,  Reshmi Naduparambil Sasidharan

IPC: G06Q30/02 ,  G06Q30/00 ,  G06F17/18 ,  G06F3/0484

Abstract: There is described a method and system in an interactive computing environment modified with user experience values based on behavior logs. An experience valuation system determines an experience value and an estimated experience value. The experience value is based on a current state of interaction data from a user session, based on a history of past events, and an estimation function defined by parameters to model the user experience values. The estimated experience value is determined based on, in addition to the current state and the estimation function, next states associated with the current state, and a reward function. The parameters of the estimation function are updated based on a comparison of the expected experience value and the estimated experience value. For another aspect, the method and system may further include a state prediction system to determine probabilities of transitioning that may be applied to determine the estimated experience value.

公开(公告)号：US20190311279A1

公开(公告)日：2019-10-10

申请号：US15946884

申请日：2018-04-06

Applicant: Adobe Inc.

Inventor： Atanu R. Sinha ,  Deepali Jain ,  Nikhil Sheoran ,  Deepali Gupta ,  Sopan Khosla

IPC: G06N7/00 ,  G06K9/62 ,  G06N99/00 ,  G06F17/11

Abstract: In some embodiments, a computing system computes, with a state prediction model, probabilities of transitioning from a click state represented by interaction data to various predicted next states. The computing system computes an interface experience metric for the click with an experience valuation model. To do so, the computing system identifies base values for the click state and the predicted next states. The computing system computes value differentials for between the click state's base value and each predicted next state's base value. Value differentials indicate qualities of interface experience. The computing system determines the interface experience metric from a summation that includes the current click state's base value and the value differentials weighted with the predicted next states' probabilities. The computing system transmits the interface experience metric to an online platform, which can cause interface elements of the online platform to be modified based on the interface experience metric.

公开(公告)号：US11023819B2

公开(公告)日：2021-06-01

申请号：US15946884

申请日：2018-04-06

Applicant: Adobe Inc.

Inventor： Atanu R. Sinha ,  Deepali Jain ,  Nikhil Sheoran ,  Deepali Gupta ,  Sopan Khosla

IPC: G06N7/00 ,  G06N20/00 ,  G06K9/62 ,  G06F17/11

Abstract: In some embodiments, a computing system computes, with a state prediction model, probabilities of transitioning from a click state represented by interaction data to various predicted next states. The computing system computes an interface experience metric for the click with an experience valuation model. To do so, the computing system identifies base values for the click state and the predicted next states. The computing system computes value differentials for between the click state's base value and each predicted next state's base value. Value differentials indicate qualities of interface experience. The computing system determines the interface experience metric from a summation that includes the current click state's base value and the value differentials weighted with the predicted next states' probabilities. The computing system transmits the interface experience metric to an online platform, which can cause interface elements of the online platform to be modified based on the interface experience metric.

公开(公告)号：US10783361B2

公开(公告)日：2020-09-22

申请号：US16723619

申请日：2019-12-20

Applicant: ADOBE INC.

Inventor： Sungchul Kim ,  Deepali Jain ,  Deepali Gupta ,  Eunyee Koh ,  Branislav Kveton ,  Nikhil Sheoran ,  Atanu Sinha ,  Hung Hai Bui ,  Charles Li Chen

IPC: G06K9/00 ,  G06N3/04 ,  G06N3/08 ,  G06F16/954 ,  G06K9/62

Abstract: Systems and methods provide for generating predictive models that are useful in predicting next-user-actions. User-specific navigation sequences are obtained, the navigation sequences representing temporally-related series of actions performed by users during navigation sessions. To each navigation sequence, a Recurrent Neural Network (RNN) is applied to encode the navigation sequences into user embeddings that reflect time-based, sequential navigation patterns for the user. Once a set of navigation sequences is encoded to a set of user embeddings, a variety of classifiers (prediction models) may be applied to the user embeddings to predict what a probable next-user-action may be and/or the likelihood that the next-user-action will be a desired target action.

公开(公告)号：US12124948B2

公开(公告)日：2024-10-22

申请号：US17236506

申请日：2021-04-21

Applicant: Adobe Inc.

Inventor： Atanu R. Sinha ,  Deepali Jain ,  Nikhil Sheoran ,  Deepali Gupta ,  Sopan Khosla

IPC: G06N3/08 ,  G06F17/11 ,  G06F18/214 ,  G06F18/23 ,  G06N7/01 ,  G06N20/00

CPC classification number: G06N3/08 ,  G06F17/11 ,  G06F18/2148 ,  G06F18/23 ,  G06N7/01 ,  G06N20/00

Abstract: In some embodiments, a computing system computes, with a state prediction model, probabilities of transitioning from a click state represented by interaction data to various predicted next states. The computing system computes an interface experience metric for the click with an experience valuation model. To do so, the computing system identifies base values for the click state and the predicted next states. The computing system computes value differentials for between the click state's base value and each predicted next state's base value. Value differentials indicate qualities of interface experience. The computing system determines the interface experience metric from a summation that includes the current click state's base value and the value differentials weighted with the predicted next states' probabilities. The computing system transmits the interface experience metric to an online platform, which can cause interface elements of the online platform to be modified based on the interface experience metric.

公开(公告)号：US10558852B2

公开(公告)日：2020-02-11

申请号：US15814979

申请日：2017-11-16

Applicant: ADOBE INC.

Inventor： Sungchul Kim ,  Deepali Jain ,  Deepali Gupta ,  Eunyee Koh ,  Branislav Kveton ,  Nikhil Sheoran ,  Atanu Sinha ,  Hung Hai Bui ,  Charles Li Chen

IPC: G06K9/00 ,  G06N3/04 ,  G06N3/08 ,  G06F16/954 ,  G06K9/62

Abstract: Systems and methods provide for generating predictive models that are useful in predicting next-user-actions. User-specific navigation sequences are obtained, the navigation sequences representing temporally-related series of actions performed by users during navigation sessions. To each navigation sequence, a Recurrent Neural Network (RNN) is applied to encode the navigation sequences into user embeddings that reflect time-based, sequential navigation patterns for the user. Once a set of navigation sequences is encoded to a set of user embeddings, a variety of classifiers (prediction models) may be applied to the user embeddings to predict what a probable next-user-action may be and/or the likelihood that the next-user-action will be a desired target action.