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公开(公告)号：US08782683B2
公开(公告)日：2014-07-15
申请号：US13650470
申请日：2012-10-12
IPC分类号： H04H60/32
CPC分类号： H04N21/2668 , G06Q30/0244 , H04N21/2407 , H04N21/252 , H04N21/25435 , H04N21/433 , H04N21/44222 , H04N21/6582 , H04N21/812
摘要： A system that incorporates teachings of the subject disclosure may include, for example, determining identified impressions that are detected from consumption data collected from a group of media processors where the identified impressions represent viewing of selected content and where the consumption data indicates channel tuning events at the group of media processors including changing of channels, applying a ridge regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, and generating a media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot. Other embodiments are disclosed.
摘要翻译： 包含主题公开的教导的系统可以包括例如确定从从一组媒体处理器收集的消费数据中检测到的识别的印象，其中所识别的印象表示所选择的内容的观看，以及消费数据在哪里指示频道调谐事件 所述媒体处理器组包括改变频道，对所识别的印象应用脊回归分析以确定每个广告时隙的预测的目标印象数，以及基于广告时隙成本与预测数量的比率来生成媒体规划 每个广告位的目标展示次数。 公开了其他实施例。
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公开(公告)号：US09118963B2
公开(公告)日：2015-08-25
申请号：US14294550
申请日：2014-06-03
IPC分类号： H04H60/32 , H04N21/442 , H04N21/658 , H04N21/81 , H04N21/25 , G06Q30/02 , H04N21/433
CPC分类号： H04N21/2668 , G06Q30/0244 , H04N21/2407 , H04N21/252 , H04N21/25435 , H04N21/433 , H04N21/44222 , H04N21/6582 , H04N21/812
摘要： A system that incorporates teachings of the subject disclosure may include, for example, determining identified impressions that are detected from consumption data collected from a group of media processors where the identified impressions represent viewing of selected content and where the consumption data indicates channel tuning events at the group of media processors including changing of channels, applying a ridge regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, and generating a media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot. Other embodiments are disclosed.
摘要翻译： 包含主题公开的教导的系统可以包括例如确定从从一组媒体处理器收集的消费数据中检测到的识别的印象，其中所识别的印象表示所选择的内容的观看，以及消费数据在哪里指示频道调谐事件 所述媒体处理器组包括改变频道，对所识别的印象应用脊回归分析以确定每个广告时隙的预测的目标印象数，以及基于广告时隙成本与预测数量的比率来生成媒体规划 每个广告位的目标展示次数。 公开了其他实施例。
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公开(公告)号：US20150007209A1
公开(公告)日：2015-01-01
申请号：US14294550
申请日：2014-06-03
IPC分类号： H04N21/442 , H04N21/433 , H04N21/81 , G06Q30/02 , H04N21/658
CPC分类号： H04N21/2668 , G06Q30/0244 , H04N21/2407 , H04N21/252 , H04N21/25435 , H04N21/433 , H04N21/44222 , H04N21/6582 , H04N21/812
摘要： A system that incorporates teachings of the subject disclosure may include, for example, determining identified impressions that are detected from consumption data collected from a group of media processors where the identified impressions represent viewing of selected content and where the consumption data indicates channel tuning events at the group of media processors including changing of channels, applying a ridge regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, and generating a media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot. Other embodiments are disclosed.
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公开(公告)号：US09736519B2
公开(公告)日：2017-08-15
申请号：US14805558
申请日：2015-07-22
IPC分类号： H04H60/32 , H04N21/2668 , H04N21/24 , H04N21/2543 , H04N21/442 , H04N21/658 , H04N21/81 , H04N21/25 , G06Q30/02 , H04N21/433
CPC分类号： H04N21/2668 , G06Q30/0244 , H04N21/2407 , H04N21/252 , H04N21/25435 , H04N21/433 , H04N21/44222 , H04N21/6582 , H04N21/812
摘要： A system that incorporates teachings of the subject disclosure may include, for example, determining identified impressions that are detected from consumption data collected from a group of media processors where the identified impressions represent viewing of selected content and where the consumption data indicates channel tuning events at the group of media processors including changing of channels, applying a ridge regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, and generating a media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot. Other embodiments are disclosed.
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公开(公告)号：US20140109123A1
公开(公告)日：2014-04-17
申请号：US13650470
申请日：2012-10-12
IPC分类号： H04N21/442
CPC分类号： H04N21/2668 , G06Q30/0244 , H04N21/2407 , H04N21/252 , H04N21/25435 , H04N21/433 , H04N21/44222 , H04N21/6582 , H04N21/812
摘要： A system that incorporates teachings of the subject disclosure may include, for example, determining identified impressions that are detected from consumption data collected from a group of media processors where the identified impressions represent viewing of selected content and where the consumption data indicates channel tuning events at the group of media processors including changing of channels, applying a ridge regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, and generating a media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot. Other embodiments are disclosed.
摘要翻译： 包含主题公开的教导的系统可以包括例如确定从从一组媒体处理器收集的消费数据中检测到的识别的印象，其中所识别的印象表示所选择的内容的观看，以及消费数据在哪里指示频道调谐事件 所述媒体处理器组包括改变频道，对所识别的印象应用脊回归分析以确定每个广告时隙的预测的目标印象数，以及基于广告时隙成本与预测数量的比率来生成媒体规划 每个广告位的目标展示次数。 公开了其他实施例。
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