Abstract:
A persona determination approach can be utilized to apply digital personas across multiple communications domains. A service gateway can determine whether to transfer a request for communications services to a Persona Determination Mechanism (PDM). The PDM can select a digital persona based on available information and transmit the digital persona to the service gateway. The service gateway can process the communications services based on the selected digital persona or based on the determination not to transfer the request. In some methods, the service gateway can forward the processed request to one or more network elements for further processing. Related systems are also disclosed.
Abstract:
A persona determination approach can be utilized to apply digital personas across multiple communications domains. A service gateway can determine whether to transfer a request for communications services to a Persona Determination Mechanism (PDM). The PDM can select a digital persona based on available information and transmit the digital persona to the service gateway. The service gateway can process the communications services based on the selected digital persona or based on the determination not to transfer the request. In some methods, the service gateway can forward the processed request to one or more network elements for further processing. Related systems are also disclosed.
Abstract:
The present invention is directed to sharing access to end user information in a multi-screen environment for the purpose of enhancing application functionality and end user experience including advertising functionality and experience. The invention includes storing end user information obtained from a first screen environment in an end user context database (ECD), and accessing the end user information in the ECD for use in a second screen environment. The multi-screen environments include a television, a network access device, such as a personal computer configured to provide access to the Internet, a telephone and other mobile and home devices such as PDAs. The first screen environment is different from the second screen environment. Use of an application associated with any of the first and second screen environments by an end user generates an event with end user information, and includes publishing the event to the ECD and forwarding or making the event information usable by, or accessible to, other applications serving the end user, including advertising applications. The invention further controls access to the ECD by other applications serving the end user, including advertising applications. The end user information includes information about the end user's context, desires or preferences.
Abstract:
A persona determination approach can be utilized to apply digital personas across multiple communications domains. A service gateway can determine whether to transfer a request for communications services to a Persona Determination Mechanism (PDM). The PDM can select a digital persona based on available information and transmit the digital persona to the service gateway. The service gateway can process the communications services based on the selected digital persona or based on the determination not to transfer the request. In some methods, the service gateway can forward the processed request to one or more network elements for further processing. Related systems are also disclosed.
Abstract:
The present invention is directed to sharing access to end user information in a multi-screen environment for the purpose of enhancing application functionality and end user experience including advertising functionality and experience. The invention includes storing end user information obtained from a first screen environment in an end user context database (ECD), and accessing the end user information in the ECD for use in a second screen environment. The multi-screen environments include a television, a network access device, such as a personal computer configured to provide access to the Internet, a telephone and other mobile and home devices such as PDAs. The first screen environment is different from the second screen environment. Use of an application associated with any of the first and second screen environments by an end user generates an event with end user information, and includes publishing the event to the ECD and forwarding or making the event information usable by, or accessible to, other applications serving the end user, including advertising applications. The invention further controls access to the ECD by other applications serving the end user, including advertising applications. The end user information includes information about the end user's context, desires or preferences.
Abstract:
A persona determination approach can be utilized to apply digital personas across multiple communications domains. A service gateway can determine whether to transfer a request for communications services to a Persona Determination Mechanism (PDM). The PDM can select a digital persona based on available information and transmit the digital persona to the service gateway. The service gateway can process the communications services based on the selected digital persona or based on the determination not to transfer the request. In some methods, the service gateway can forward the processed request to one or more network elements for further processing. Related systems are also disclosed.