公开(公告)号：US20240153598A1

公开(公告)日：2024-05-09

申请号：US18051736

申请日：2022-11-01

申请人： ADOBE INC.

发明人： Raghavendra Kiran Addanki ,  David Arbour ,  Tung Mai ,  Anup Bandigadi Rao ,  Cameron N. Musco

IPC分类号： G16H10/20

CPC分类号： G16H10/20

摘要： Systems and methods for content customization are described. According to one aspect, a content customization apparatus is provided. The apparatus includes a processor; a memory storing instructions executable by the processor; a user feature component configured to generate user feature vectors representing user features for a plurality of users, respectively; a group selection component configured to select a treatment group and a control group based on the user feature vectors; a machine learning model configured to train a treatment effect estimator based on the user feature vectors and outcome data for the treatment group and the control group; and a content component configured to provide customized content based on the treatment effect estimator.