公开(公告)号：US20080229354A1

公开(公告)日：2008-09-18

申请号：US11717458

申请日：2007-03-13

申请人： Ronald A. Morris ,  Peter Barrett ,  David Sloo ,  Ted Ludvig ,  Wieyang Lin

发明人： Ronald A. Morris ,  Peter Barrett ,  David Sloo ,  Ted Ludvig ,  Wieyang Lin

IPC分类号： H04N7/10

CPC分类号： H04N7/17318 ,  H04N21/26603 ,  H04N21/6581 ,  H04N21/812

摘要： Various technologies for delivering contextual television advertisement are described. A user selection of a media title is received. The media title has an associated set of contextual metadata that includes information regarding the media title. A request for the media title is forwarded to a first server and an advertisement request including the set of contextual metadata is forwarded to a second server. The second server uses the set of contextual metadata to retrieve contextual television advertisement information. The contextual television advertisement information and the media title are received from the second server and the first server respectively. Also, the contextual television advertisement information and the media title are played.

摘要翻译： 描述了用于传送上下文电视广告的各种技术。 接收到媒体标题的用户选择。 媒体标题具有包括关于媒体标题的信息的关联的一组上下文元数据。 将媒体标题的请求转发到第一服务器，并且将包括一组上下文元数据的广告请求转发到第二服务器。 第二台服务器使用一组上下文元数据来检索上下文电视广告信息。 分别从第二服务器和第一服务器接收上下文电视广告信息和媒体标题。 此外，播放上下文电视广告信息和媒体标题。

公开(公告)号：US20080229353A1

公开(公告)日：2008-09-18

申请号：US11716898

申请日：2007-03-12

申请人： Ronald A. Morris ,  Peter Barrett ,  David Sloo ,  Ted Ludvig

发明人： Ronald A. Morris ,  Peter Barrett ,  David Sloo ,  Ted Ludvig

IPC分类号： H04N7/10

CPC分类号： H04N7/17318 ,  H04N21/25883 ,  H04N21/4325 ,  H04N21/47202 ,  H04N21/47815 ,  H04N21/812

摘要： Detailed herein is a technology which, among other things, allows integration of context-relevant advertisements with non-real-time video playback. In one approach to this technology, context information related to video content is determined, and used to select advertisements which are contextually related to video content. These advertisements can then be integrated into the video presentation in a number of ways.

摘要翻译： 本文中详细描述了一种技术，其中除了其它之外还允许将上下文相关广告与非实时视频回放集成。 在该技术的一种方法中，确定与视频内容相关的上下文信息，并且用于选择与视频内容上下文相关的广告。 然后，这些广告可以以多种方式被集成到视频呈现中。

公开(公告)号：US08375405B2

公开(公告)日：2013-02-12

申请号：US11717458

申请日：2007-03-13

申请人： Ronald A. Morris ,  Peter Barrett ,  David Sloo ,  Ted Ludvig ,  Wieyang Lin

发明人： Ronald A. Morris ,  Peter Barrett ,  David Sloo ,  Ted Ludvig ,  Wieyang Lin

IPC分类号： H04N7/10

CPC分类号： H04N7/17318 ,  H04N21/26603 ,  H04N21/6581 ,  H04N21/812

摘要： Various technologies for delivering contextual television advertisement are described. A user selection of a media title is received. The media title has an associated set of contextual metadata that includes information regarding the media title. A request for the media title is forwarded to a first server and an advertisement request including the set of contextual metadata is forwarded to a second server. The second server uses the set of contextual metadata to retrieve contextual television advertisement information. The contextual television advertisement information and the media title are received from the second server and the first server respectively. Also, the contextual television advertisement information and the media title are played.

摘要翻译： 描述了用于传送上下文电视广告的各种技术。 接收到媒体标题的用户选择。 媒体标题具有包括关于媒体标题的信息的关联的一组上下文元数据。 将媒体标题的请求转发到第一服务器，并且将包括一组上下文元数据的广告请求转发到第二服务器。 第二台服务器使用一组上下文元数据来检索上下文电视广告信息。 分别从第二服务器和第一服务器接收上下文电视广告信息和媒体标题。 此外，播放上下文电视广告信息和媒体标题。

公开(公告)号：US07024678B2

公开(公告)日：2006-04-04

申请号：US09201530

申请日：1998-11-30

申请人： Donald F. Gordon ,  Christopher Goode ,  Ted Ludvig

发明人： Donald F. Gordon ,  Christopher Goode ,  Ted Ludvig

IPC分类号： H04N7/173

CPC分类号： H04N21/231 ,  H04N19/114 ,  H04N19/177 ,  H04N19/587 ,  H04N19/61 ,  H04N21/234381 ,  H04N21/236 ,  H04N21/23608 ,  H04N21/2387 ,  H04N21/4147 ,  H04N21/434 ,  H04N21/4344 ,  H04N21/47202 ,  H04N21/643 ,  H04N21/8455

摘要： A demand television system comprising a broadcast encoder and a storage encoder. The broadcast encoder encodes a real-time video frame sequence to form a broadcast bitstream and broadcasts the broadcast bitstream to a plurality of subscriber equipment, while simultaneously the storage encoder encodes the real-time video frame sequence to form a storage bitstream that is stored in an information server. The subscriber equipment decodes the broadcast bitstream to display the broadcast program. At any time, the subscriber equipment may request to review the information previously displayed in the broadcast bitstream. As such, the storage bitstream is transmitted to the subscriber equipment. The storage bitstream facilitates standard play of the previously broadcast information as well as trick play such as fast forward and fast reverse functions.

摘要翻译： 一种包括广播编码器和存储编码器的需求电视系统。 广播编码器编码实时视频帧序列以形成广播比特流并将广播比特流广播到多个用户设备，同时存储编码器对实时视频帧序列进行编码以形成存储在 一个信息服务器。 用户设备解码广播比特流以显示广播节目。 在任何时候，订户设备可以请求查看先前在广播比特流中显示的信息。 这样，存储比特流被发送到用户设备。 存储比特流有利于先前广播信息的标准播放以及诸如快进和快退功能的特技播放。

公开(公告)号：US06415437B1

公开(公告)日：2002-07-02

申请号：US09201528

申请日：1998-11-30

申请人： Ted Ludvig ,  Nathan Osborn ,  Donald F. Gordon

发明人： Ted Ludvig ,  Nathan Osborn ,  Donald F. Gordon

IPC分类号： H04N5445

CPC分类号： H04N21/4532 ,  H04N5/44543 ,  H04N5/45 ,  H04N7/163 ,  H04N7/165 ,  H04N21/26283 ,  H04N21/4314 ,  H04N21/47202 ,  H04N21/482 ,  H04N21/4821 ,  H04N21/6547 ,  H04N21/84

摘要： A method and apparatus for combining video frame sequences with a video display of an interactive program guide (IPG). The apparatus comprises a plurality of compositors that combine background information, video frame sequences and program guide graphics into a single video frame sequence. The sequence is then digitally encoded to form an MPEG-like bitstream. The same background information and video advertising is composited with a different program guide graphic to form another video sequence that is also encoded. A plurality of such sequences are produced with each sequence having a different program guide graphic. Each sequence is encoded and then multiplexed into a transport stream such that all the encoded sequences are transmitted to a subscriber's terminal using a single transport stream. As such, the subscriber can scroll from one program guide to the next without interruption of the background or video display as the program guide graphic is changed. Each graphic contains a set of programs (e.g., channels) listed along a left, vertical axis and each program associated with the channel is identified in a rectangular cell that extends toward the right. The horizontal axis represents time and about 2 hours of programming for ten channels is shown in the graphic.

摘要翻译： 一种用于将视频帧序列与交互式节目指南（IPG）的视频显示相结合的方法和装置。 该装置包括将背景信息，视频帧序列和节目指南图形组合成单个视频帧序列的多个合成器。 然后将该序列数字编码以形成MPEG类似比特流。 相同的背景信息和视频广告与不同的节目指南图形合成以形成也被编码的另一视频序列。 产生多个这样的序列，每个序列具有不同的节目指南图形。 每个序列被编码，然后被复用到传输流中，使得所有的编码序列都使用单个传输流传输到用户的终端。 因此，当节目指南图形被改变时，用户可以从一个节目指南滚动到下一个而不中断背景或视频显示。 每个图形包含沿着左，竖轴列出的一组程序（例如，通道），并且与通道关联的每个程序在向右延伸的矩形单元中被识别。 横轴表示时间，图中显示十个通道的约2小时编程。

公开(公告)号：US06389218B2

公开(公告)日：2002-05-14

申请号：US09201529

申请日：1998-11-30

申请人： Donald F. Gordon ,  Ted Ludvig

发明人： Donald F. Gordon ,  Ted Ludvig

IPC分类号： H04N591

CPC分类号： H04N21/231 ,  H04N5/78263 ,  H04N5/783 ,  H04N9/8042 ,  H04N9/8227 ,  H04N19/114 ,  H04N19/177 ,  H04N19/587 ,  H04N19/61 ,  H04N21/234381 ,  H04N21/236 ,  H04N21/23608 ,  H04N21/2387 ,  H04N21/4147 ,  H04N21/4331 ,  H04N21/434 ,  H04N21/4344 ,  H04N21/47202 ,  H04N21/643 ,  H04N21/8455

摘要： An “all-in-one” encoder that simultaneously produces an MPEG-2 compliant fast forward, fast reverse and play bitstreams from a sequence of video frames, e.g., 601-format video. The encoder subsamples the video sequence, extracting a plurality of frames from the video sequence and buffering the subsampled frames. Simultaneous with the subsampling and buffering, the source frames are encoded within a real-time encoder, e.g., an MPEG-2 encoder. The buffered frames are recalled from the buffer and coupled to a second real-time encoder. The second encoder forms both the fast forward and fast reverse bitstreams using a time multiplexing technique wherein a group of pictures (GOP) for the fast forward stream can be formed, followed by the compression of the same GOP having the frames organized in reverse order. As such, the compressed GOPs are represented by the fast forward and fast reverse bitstreams. The play, fast forward, and fast reverse bitstreams for each GOP are organized into a file and stored on the mass storage device (e.g., disk drive array) of the file server.

摘要翻译： 一种“一体式”编码器，其同时从一系列视频帧（例如601格式视频）产生符合MPEG-2的快进，快速反向和播放比特流。 编码器对视频序列进行子采​​样，从视频序列中提取多个帧并缓冲子采样帧。 与子采样和缓冲同时，源帧在例如MPEG-2编码器的实时编码器内编码。 缓冲的帧从缓冲器被调用并耦合到第二实时编码器。 第二编码器使用时间复用技术来形成快进和快速反向比特流，其中可以形成用于快进流的一组图像（GOP），随后压缩具有以相反顺序组织的帧的相同GOP。 这样，压缩的GOP由快进和快速反向比特流表示。 每个GOP的播放，快进和快速反向比特流被组织成文件并存储在文件服务器的大容量存储设备（例如，磁盘驱动器阵列）上。