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    Methods and apparatus to determine audience duplication in cross-media campaigns
    1.
    发明授权
    Methods and apparatus to determine audience duplication in cross-media campaigns 有权
    确定跨媒体宣传活动中受众重复的方法和设备

    公开(公告)号：US08973023B1

    公开(公告)日：2015-03-03

    申请号：US13779717

    申请日：2013-02-27

    申请人： Kumar Nagaraja Rao ,  Peng Fei Yi ,  Seema Varma Srivastava ,  Peter Campbell Doe ,  Paul Donato ,  Mainak Mazumdar ,  David Wong

    发明人： Kumar Nagaraja Rao ,  Peng Fei Yi ,  Seema Varma Srivastava ,  Peter Campbell Doe ,  Paul Donato ,  Mainak Mazumdar ,  David Wong

    IPC分类号： G06Q99/00 ,  G06Q30/00 ,  H04N21/442

    CPC分类号： G06Q30/0242 ,  H04N21/25891 ,  H04N21/44222 ,  H04N21/812

    摘要： A disclosed example method to determine audience duplication in cross-media campaigns involves determining a first duplicated audience reach between a total television audience and an internet publisher audience for a demographic group. The total television audience is representative of audience members across a plurality of television networks, and the internet publisher audience is representative of audience members across one of a plurality of internet publishers. The example method involves determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach. The example method involves determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach. The television network audience is representative of audience members exposed to the media campaign via one of the plurality of television networks.

    摘要翻译： 用于确定跨媒体广告活动中的受众重复的公开的示例方法包括确定针对人口统计组的总电视观众和互联网发行商受众之间的第一重复观众接触。 电视观众总数是代表多个电视网络中的听众成员，互联网发行者观众代表多个互联网出版商中的一个的观众。 该示例方法涉及基于第一次重复的观众覆盖来确定媒体广告活动的总电视观众和互联网发行商受众之间的第二重复观众接触度。 该示例方法涉及基于第二重复的观众覆盖来确定电视网络观众和互联网发行商受众之间的媒体广告活动的第三重复观众接触。 电视网络观众通过多个电视网络之一代表暴露于媒体活动的观众成员。