-
公开(公告)号：US07038619B2
公开(公告)日：2006-05-02
申请号：US10318422
申请日：2002-12-11
申请人： Roger D. Percy , Kay S. Burke , James W. Baker , R. Cameron Percy
发明人： Roger D. Percy , Kay S. Burke , James W. Baker , R. Cameron Percy
CPC分类号： G06Q30/0205 , G01S1/02 , G01S5/0027 , G01S5/0294 , G01S19/14 , G01S19/34 , G01S2205/002 , G06Q30/0201 , G06Q30/0242 , H04H60/52 , H04H60/66 , H04W4/023
摘要： The present invention is directed to utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure). The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).
-
2.发明授权Satellite positioning system and method for determining the demographics of individuals passing retail locations 有权卫星定位系统和确定通过零售地点的个人人口特征的方法公开(公告)号：US08462048B2
公开(公告)日：2013-06-11
申请号：US12271789
申请日：2008-11-14
申请人： Roger D Percy , Kay S Burke , James W Baker , R Cameron Percy
发明人： Roger D Percy , Kay S Burke , James W Baker , R Cameron Percy
CPC分类号： G06Q30/0205 , G01S1/02 , G01S5/0027 , G01S5/0294 , G01S19/14 , G01S19/34 , G01S2205/002 , G06Q30/0201 , G06Q30/0242 , H04H60/52 , H04H60/66 , H04W4/023
摘要： The present invention is directed to utilizing monitoring devices (200) for determining the demographics of individuals passing a particular retail location. The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents whose demographics are known. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring devices (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). Geo data (movement data) collected by the monitoring devices is analyzed by a post-processing server (400) that determines the demographics of the study respondents that pass a chosen retail location.
摘要翻译： 本发明旨在利用监测设备（200）来确定通过特定零售位置的个人的人口统计。 监控设备（200）分发给多个研究受访者。 监测设备（200）跟踪其人口统计已知的受访者的移动。 虽然可以使用各种技术来跟踪受访者的移动，但是监视设备（200）的位置跟踪中的至少一些利用诸如全球定位系统（“GPS”）的卫星（105）定位系统。 由后处理服务器（400）分析由监视设备收集的地理数据（移动数据），该后处理服务器确定通过所选择的零售地点的研究受访者的人口统计。
-
3.发明申请公开(公告)号：US20080246657A1
公开(公告)日：2008-10-09
申请号：US12140936
申请日：2008-06-17
申请人： Roger D. Percy , Kay S. Burke , James W. Baker , R. Cameron Percy
发明人： Roger D. Percy , Kay S. Burke , James W. Baker , R. Cameron Percy
IPC分类号： G01S5/14
CPC分类号： G06Q30/0205 , G01S1/02 , G01S5/0027 , G01S5/0294 , G01S19/14 , G01S19/34 , G01S2205/002 , G06Q30/0201 , G06Q30/0242 , H04H60/52 , H04H60/66 , H04W4/023
摘要： The present invention is directed to utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure). The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).
摘要翻译： 本发明旨在利用监测设备（200）来确定各种位置的有效性，例如用于预期目的的媒体显示位置（150）（媒体显示曝光）。 监控设备（200）分发给多个研究受访者。 监控设备（200）跟踪受访者的移动。 虽然可以使用各种技术来跟踪受访者的移动，但是监视设备（200）的位置跟踪中的至少一些利用诸如全球定位系统（“GPS”）的卫星（105）定位系统。 响应者和监视设备（200）在某一点的这些移动与暴露于多个媒体显示器（150）一致。 由监视装置收集的地理数据（移动数据）被下载到下载服务器（300），用于确定被访者暴露于哪个媒体显示（150）。 曝光确定由后处理服务器（400）进行。
-
4.发明申请METHODS AND APPARATUS FOR IMPROVING THE ACCURACY AND REACH OF ELECTRONIC MEDIA EXPOSURE MEASUREMENT SYSTEMS 审中-公开提高电子媒体曝光测量系统的准确性和方法的方法和装置公开(公告)号：US20080191934A1
公开(公告)日：2008-08-14
申请号：US12106031
申请日：2008-04-18
CPC分类号： H04H60/33 , G01S19/09 , G01S19/20 , G01S19/22 , G06Q30/02 , G06Q30/0202 , G06Q30/0205
摘要： Methods and apparatus for crediting media exposure are disclosed. An example method includes processing data representative of locations recorded by an electronic device to enhance at least one of completeness or accuracy of the data, deriving position fixes from the processed data, and modifying via a decision tree at least one of the derived position fixes to align with a known course of travel.
摘要翻译： 披露了媒体曝光的方法和设备。 示例性方法包括处理表示由电子设备记录的位置的数据，以增强数据的完整性或准确度中的至少一个，从经处理的数据导出位置定位，以及经由决策树修改至少一个导出的位置定位到 与已知的旅行方式保持一致。
-
公开(公告)号：US07408502B2
公开(公告)日：2008-08-05
申请号：US11705627
申请日：2007-02-12
申请人： Roger D. Percy , Kay S. Burke , James W. Baker , R. Cameron Percy
发明人： Roger D. Percy , Kay S. Burke , James W. Baker , R. Cameron Percy
CPC分类号： G06Q30/0205 , G01S1/02 , G01S5/0027 , G01S5/0294 , G01S19/14 , G01S19/34 , G01S2205/002 , G06Q30/0201 , G06Q30/0242 , H04H60/52 , H04H60/66 , H04W4/023
摘要： The present invention is directed to utilizing monitoring devices for determining the effectiveness of various types of business locations, such as media display locations for an intended purpose (media display exposure). The monitoring devices are distributed to a number of study respondents. The monitoring devices track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device utilizes a satellite location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device at some point coincide with exposure to a number of business locations, such as media display locations. Geo data (movement data) collected by the monitoring devices is downloaded to a download server, for determining which potential business locations the respondent was exposed to. The exposure determinations are made by a post-processing server.
摘要翻译： 本发明旨在利用监控设备来确定各种类型的业务位置的有效性，例如用于预期目的的媒体显示位置（媒体显示曝光）。 监控设备分发给多个受访者。 监控设备跟踪受访者的动作。 虽然可以使用各种技术来跟踪受访者的移动，但是监视设备的位置跟踪中的至少一些利用诸如全球定位系统（“GPS”）的卫星定位系统。 受访者和监控设备在某些时候的这些移动与暴露于多个业务位置（如媒体显示位置）相一致。 由监控设备收集的地理数据（移动数据）被下载到下载服务器，用于确定被访者暴露于哪个业务位置。 曝光确定由后处理服务器进行。
-
公开(公告)号：US07215280B1
公开(公告)日：2007-05-08
申请号：US11489029
申请日：2006-07-18
申请人： Roger D Percy , Kay S Burke , James W Baker , R Cameron Percy
发明人： Roger D Percy , Kay S Burke , James W Baker , R Cameron Percy
摘要： Utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure) is disclosed. The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).
摘要翻译： 公开了用于确定各种位置的有效性的监视设备（200），例如用于预期目的的媒体显示位置（150）（媒体显示曝光）。 监控设备（200）分发给多个研究受访者。 监控设备（200）跟踪受访者的移动。 虽然可以使用各种技术来跟踪受访者的移动，但是监视设备（200）的位置跟踪中的至少一些利用诸如全球定位系统（“GPS”）的卫星（105）定位系统。 响应者和监视设备（200）在某一点的这些移动与暴露于多个媒体显示器（150）一致。 由监视装置收集的地理数据（移动数据）被下载到下载服务器（300），用于确定被访者暴露于哪个媒体显示（150）。 曝光确定由后处理服务器（400）进行。
-
7.发明授权公开(公告)号：US06970131B2
公开(公告)日：2005-11-29
申请号：US10686872
申请日：2003-10-16
申请人： Roger D. Percy , Kay S. Burke , James W. Baker , R. Cameron Percy
发明人： Roger D. Percy , Kay S. Burke , James W. Baker , R. Cameron Percy
IPC分类号： G01S19/14 , G01C15/00 , G01S5/14 , G01S19/34 , G06Q30/02 , G09F19/00 , H04H1/00 , H04H60/31 , H04H60/52 , H04H60/66 , H04W4/02
CPC分类号： G06Q30/0205 , G01S1/02 , G01S5/0027 , G01S5/0294 , G01S19/14 , G01S19/34 , G01S2205/002 , G06Q30/0201 , G06Q30/0242 , H04H60/52 , H04H60/66 , H04W4/023
摘要： The present invention is directed to utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure). The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).
摘要翻译： 本发明旨在利用监测设备（200）来确定各种位置的有效性，例如用于预期目的的媒体显示位置（150）（媒体显示曝光）。 监控设备（200）分发给多个研究受访者。 监控设备（200）跟踪受访者的移动。 虽然可以使用各种技术来跟踪受访者的移动，但是监视设备（200）的位置跟踪中的至少一些利用诸如全球定位系统（“GPS”）的卫星（105）定位系统。 响应者和监视设备（200）在某一点的这些移动与暴露于多个媒体显示器（150）一致。 由监视装置收集的地理数据（移动数据）被下载到下载服务器（300），用于确定被访者暴露于哪个媒体显示（150）。 曝光确定由后处理服务器（400）进行。
-
8.发明授权公开(公告)号：US07586439B2
公开(公告)日：2009-09-08
申请号：US12140936
申请日：2008-06-17
申请人： Roger D. Percy , Kay S. Burke , James W. Baker , R. Cameron Percy
发明人： Roger D. Percy , Kay S. Burke , James W. Baker , R. Cameron Percy
CPC分类号： G06Q30/0205 , G01S1/02 , G01S5/0027 , G01S5/0294 , G01S19/14 , G01S19/34 , G01S2205/002 , G06Q30/0201 , G06Q30/0242 , H04H60/52 , H04H60/66 , H04W4/023
摘要： The present invention is directed to utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure). The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).
摘要翻译： 本发明旨在利用监测设备（200）来确定各种位置的有效性，例如用于预期目的的媒体显示位置（150）（媒体显示曝光）。 监控设备（200）分发给多个研究受访者。 监控设备（200）跟踪受访者的移动。 虽然可以使用各种技术来跟踪受访者的移动，但是监视设备（200）的位置跟踪中的至少一些利用诸如全球定位系统（“GPS”）的卫星（105）定位系统。 响应者和监视设备（200）在某一点的这些移动与暴露于多个媒体显示器（150）一致。 由监视装置收集的地理数据（移动数据）被下载到下载服务器（300），用于确定被访者暴露于哪个媒体显示（150）。 曝光确定由后处理服务器（400）进行。
-
公开(公告)号：US20090073035A1
公开(公告)日：2009-03-19
申请号：US12271789
申请日：2008-11-14
申请人： Roger D. Percy , Kay S. Burke , James W. Baker , R. Cameron Percy
发明人： Roger D. Percy , Kay S. Burke , James W. Baker , R. Cameron Percy
IPC分类号： G01S1/00
CPC分类号： G06Q30/0205 , G01S1/02 , G01S5/0027 , G01S5/0294 , G01S19/14 , G01S19/34 , G01S2205/002 , G06Q30/0201 , G06Q30/0242 , H04H60/52 , H04H60/66 , H04W4/023
摘要： The present invention is directed to utilizing monitoring devices (200) for determining the demographics of individuals passing a particular geographic location. The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents whose demographics are known. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring devices (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). Geo data (movement data) collected by the monitoring devices is analyzed by a post-processing server (400) that determines the demographics of the study respondents that pass a chosen geographic location.
摘要翻译： 本发明旨在利用监测设备（200）来确定通过特定地理位置的个体的人口统计。 监控设备（200）分发给多个研究受访者。 监测设备（200）跟踪其人口统计已知的受访者的移动。 虽然可以使用各种技术来跟踪受访者的移动，但是监视设备（200）的位置跟踪中的至少一些利用诸如全球定位系统（“GPS”）的卫星（105）定位系统。 由后处理服务器（400）分析由监视设备收集的地理数据（移动数据），该后处理服务器确定通过所选择的地理位置的研究受访者的人口统计。
-
10.发明申请METHODS AND APPARATUS FOR IMPROVING THE ACCURACY AND REACH OF ELECTRONIC MEDIA EXPOSURE MEASUREMENT SYSTEMS 审中-公开提高电子媒体曝光测量系统的准确性和方法的方法和装置公开(公告)号：US20080243573A1
公开(公告)日：2008-10-02
申请号：US12117181
申请日：2008-05-08
申请人： Kamal Nasser , Peter Campbell Doe , Wendy Malley , Lorraine Hadfield , James W. Baker , Daniel L. Pasco , Roger D. Percy , R. Cameron Percy , Kay S. Burke
发明人： Kamal Nasser , Peter Campbell Doe , Wendy Malley , Lorraine Hadfield , James W. Baker , Daniel L. Pasco , Roger D. Percy , R. Cameron Percy , Kay S. Burke
IPC分类号： G06Q10/00
CPC分类号： H04H60/33 , G01S19/09 , G01S19/20 , G01S19/22 , G06Q30/02 , G06Q30/0202 , G06Q30/0205
摘要： Methods and apparatus for crediting media exposure are disclosed. An example method includes deriving a plurality of travel paths traversed by respective ones of a plurality of respondents, determining, via a first technique, exposures of the respective ones of the plurality of respondents to a plurality of media sites based on the derived plurality of travel paths, and modifying the determined exposures to the plurality of media sites to improve a statistical accuracy of the modified determined exposures by constraining the determined exposures based on exposure information for the plurality of media sites obtained via a second technique different than the first technique.
摘要翻译： 披露了媒体曝光的方法和设备。 一个示例性方法包括导出由多个响应者中的相应回答者遍历的多个旅行路径，基于导出的多个旅行，经由第一技术来确定多个受访者中的相应个体对多个媒体站点的曝光 并且通过基于通过与第一技术不同的第二技术获得的多个媒体站点的曝光信息约束所确定的曝光来修改所确定的对多个媒体站点的曝光以提高所修改的确定曝光的统计准确度。
-
-
-
-
-
-
-
-
-
搜索结果
12 条记录 (耗时 0.025 秒)
