知搜-全球专利检索

  1. Login
  2. Sign Up

Search Results

4 records (took 0.016 seconds)

    Method for presenting advertising in an interactive service
    1.
    发明授权
    Method for presenting advertising in an interactive service 失效
    用于在交互式服务中呈现广告的方法

    公开(公告)号：US07072849B1

    公开(公告)日：2006-07-04

    申请号：US08158025

    申请日：1993-11-26

    Applicant: Robert Filepp ,  Alexander W. Bidwell ,  Francis C. Young ,  Allan M. Wolf ,  Duane Tiemann ,  Mel Bellar ,  Robert D. Cohen ,  James A. Galambos, deceased ,  Kenneth H. Appleman ,  Sam Meo

    Inventor： Robert Filepp ,  Alexander W. Bidwell ,  Francis C. Young ,  Allan M. Wolf ,  Duane Tiemann ,  Mel Bellar ,  Robert D. Cohen ,  James A. Galambos, deceased ,  Kenneth H. Appleman ,  Sam Meo

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0261 ,  G06Q30/0269 ,  G06Q30/0277 ,  H04L29/06 ,  H04L67/10 ,  H04L67/22 ,  H04L67/30 ,  H04L67/34 ,  H04L67/36 ,  H04L69/329

    Abstract: A method for presenting advertising in an interactive service provided on a computer network, the service featuring applications which include pre-created, interactive text/graphic sessions is described. The method features steps for presenting advertising concurrently with service applications at the user terminal configured as a reception system. In accordance with the method, the advertising is structured in a manner comparable to the service applications enabling the applications to be presented at a first portion of a display associated with the reception system and the advertising presented at a second portion. Further, steps are provided for storing and managing advertising at the user reception system so that advertising can be pre-fetched from the network and staged in anticipation of being called for presentation. This minimizes the potential for communication line interference between application and advertising traffic and makes the advertising available at the reception system so as not to delay presentation of the service applications. Yet further the method features steps for individualizing the advertising supplied to enhance potential user interest by providing advertising based on a characterization of the user as defined by the users interaction with the service, user demographics and geographical location. Yet additionally, advertising is provided with transactional facilities so that users can interact with it.

    Abstract translation: 一种用于在计算机网络上提供的交互式服务中呈现广告的方法，描述了包括预先创建的交互式文本/图形会话的应用的服务。 该方法具有用于在被配置为接收系统的用户终端处与服务应用同时呈现广告的步骤。 根据该方法，以与服务应用相当的方式构造广告，使得能够将应用呈现在与接收系统相关联的显示器的第一部分和在第二部分处呈现的广告。 此外，提供了用于在用户接收系统处存储和管理广告的步骤，使得可以从网络预取广告并且预期被呼叫进行呈现。 这最大限度地减少了应用程序和广告流量之间的通信线路干扰的可能性，并使广告在接收系统可用，以免延迟服务应用程序的显示。 此外，该方法具有用于个性化提供的广告以增强潜在用户兴趣的步骤，其通过基于由用户与服务，用户人口统计学和地理位置的交互定义的用户的表征来提供广告。 另外，广告被提供有交易设施，使得用户可以与它进行交互。

    Method for locating application records in an interactive-services database
    2.
    发明授权
    Method for locating application records in an interactive-services database 失效
    在交互式服务数据库中定位应用程序记录的方法

    公开(公告)号：US06195661B1

    公开(公告)日：2001-02-27

    申请号：US08158029

    申请日：1993-11-26

    Applicant: Robert Filepp ,  Kenneth H. Appleman ,  Alexander W. Bidwell ,  Allan M. Wolf ,  James A. Galambos ,  Mel Bellar ,  Sam Meo

    Inventor： Robert Filepp ,  Kenneth H. Appleman ,  Alexander W. Bidwell ,  Allan M. Wolf ,  James A. Galambos ,  Mel Bellar ,  Sam Meo

    IPC: G06F1730

    CPC classification number: G06Q30/02 ,  C08L67/025 ,  C08L67/04 ,  G06F8/60 ,  H04L29/06 ,  H04L67/00 ,  H04L67/10 ,  H04L67/22 ,  H04L67/30 ,  H04L67/34 ,  H04L67/36 ,  H04L69/329 ,  Y10S707/99943 ,  C08L2666/02

    Abstract: A method for locating application records in an interactive-service database is described. The method features steps for creating multiple search tables which represent subsets of the database to be interrogated; for example the applications of an interactive service. In accord with the method, steps are provided for arranging the tables with keyword, record locators, indexed to record identifiers. Additionally, the method includes steps for providing each table with a unique coding and steps for generating table codes at the user reception system in response to a query for a database record entered with a variety of search strategies; as for example, character string searching approximating the record sought, alphabetized record searching, subject matter category searching and personalized record searching, among others. Further, the method includes steps for comparing the table code generated with available table codes for the database to select a table suited for the query. Thereafter, the appropriate table is presented at the reception system so the table keywords can be reviewed and a desired record selected and presented.

    Abstract translation: 描述了一种在交互式服务数据库中定位应用程序记录的方法。 该方法具有创建多个搜索表的步骤，这些表表示要查询的数据库的子集; 例如交互式服务的应用程序。 根据该方法，提供了将关键字，记录定位符，索引到记录标识符来排列表的步骤。 另外，该方法包括以下步骤：响应于对使用各种搜索策略输入的数据库记录的查询，为每个表提供唯一的编码和用于在用户接收系统处生成表格代码的步骤; 例如，近似所寻找的记录，字母表记录搜索，主题类别搜索和个性化记录搜索等的字符串搜索。 此外，该方法包括用于比较生成的表代码与用于数据库的可用表代码以选择适合查询的表的步骤。 此后，在接收系统处呈现适当的表格，因此可以对表格关键词进行审查，并选择并呈现所需的记录。

    Method for presenting applications in an interactive service
    3.
    发明授权
    Method for presenting applications in an interactive service 失效
    在交互式服务中呈现应用程序的方法

    公开(公告)号：US5796967A

    公开(公告)日：1998-08-18

    申请号：US158031

    申请日：1993-11-26

    Applicant: Robert Filepp ,  Kenneth H. Appleman ,  Alexander W. Bidwell ,  Allan M. Wolf ,  James A. Galambos ,  Sam Meo

    Inventor： Robert Filepp ,  Kenneth H. Appleman ,  Alexander W. Bidwell ,  Allan M. Wolf ,  James A. Galambos ,  Sam Meo

    IPC: A61K6/083 ,  A61K6/087 ,  A61K6/09 ,  A61K6/10 ,  C08L67/02 ,  C08L67/04 ,  G06F9/445 ,  G06F17/30 ,  G06Q30/02 ,  H04L29/06 ,  H04L29/08 ,  G06F13/00

    CPC classification number: G06Q30/02 ,  C08L67/025 ,  C08L67/04 ,  G06F8/60 ,  H04L29/06 ,  H04L67/00 ,  H04L67/10 ,  H04L67/22 ,  H04L67/30 ,  H04L67/34 ,  H04L67/36 ,  H04L69/329 ,  Y10S707/99943

    Abstract: A method for presenting applications in an interactive service featuring steps for generating screen displays of the service applications at the reception systems of the respective users. Steps are provided for generating the application displays as screens having a plurality of partitions, the partitions being constructed from reusable elements. In accord with the method, the screens include at least a first partition at which an application may be presented and a second, concurrently displayed partition including command functions for managing the display. The method further includes steps for providing command functions that facilitate random navigation to new applications with a variety of different procedures which the user can choose from. In (preferred) one form, the functions are presented as a command bar located at the bottom of the screen. Further, the method includes steps for opening and closing windows on the display to enable presentation of additional data relating to the presented applications. Still further, the method includes steps for providing additional partitions for concurrently displaying other applications, which may include advertising.

    Abstract translation: 一种用于在交互式服务中呈现应用的方法，其特征在于在各个用户的接收系统处生成服务应用的屏幕显示。 提供了用于将应用程序显示生成为具有多个分区的屏幕的步骤，该分区由可再利用元素构成。 根据该方法，屏幕至少包括可以呈现应用的第一分区和包括用于管理显示的命令功能的第二并发显示分区。 所述方法还包括用于提供命令功能的步骤，所述命令功能便利用用户可以选择的各种不同的过程来随机导航到新的应用。 在（优选）一种形式中，功能被显示为位于屏幕底部的命令栏。 此外，该方法包括用于打开和关闭显示器上的窗口以使得能够呈现与所呈现的应用有关的附加数据的步骤。 此外，该方法包括用于提供用于同时显示其他应用的附加分区的步骤，其可以包括广告。

Patent Agency Ranking