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1.发明授权Effective virtual reality environments for presentation of marketing materials 有权有效的虚拟现实环境，用于介绍营销材料公开(公告)号：US08548852B2
公开(公告)日：2013-10-01
申请号：US13569711
申请日：2012-08-08
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0242
摘要： Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.
摘要翻译： 使用框架和客户布局信息生成有效的虚拟现实环境，包括店内虚拟现实环境，如超市通道，商店货架，冷却器显示器等。 营销材料与虚拟现实环境相结合，同时引入了现实主义的缺陷和/或其他线索来创建虚拟现实环境表示。 缺陷可能包括未对齐的营销材料，产品标签瑕疵，稍微歪斜的包装等。通过虚拟现实环境表现向用户输出感官体验，引发与用户的交互性，用户运动，动作和响应用于评估 营销材料和/或虚拟现实环境表示。
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公开(公告)号：US08275660B2
公开(公告)日：2012-09-25
申请号：US12868531
申请日：2010-08-25
IPC分类号： G06Q30/00
摘要： Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.
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公开(公告)号：US08392250B2
公开(公告)日：2013-03-05
申请号：US12853197
申请日：2010-08-09
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0244 , A61B3/112 , A61B3/113 , A61B5/04009 , A61B5/0402 , A61B5/04842 , A61B5/0496 , A61B5/055 , A61B5/162 , G06Q30/02 , G06Q30/0242
摘要： A system presents stimulus materials such as products, product packages, displays, services, offerings, etc., in virtual reality environments such as market aisles, store shelves, showroom floors, etc. Sensory experiences output to the user via the virtual reality environment elicit user interactivity. User activity and responses are used to modify marketing materials and/or virtual reality environments. Neuro-response data including electroencephalography (EEG) data is collected from users in order to evaluate the effectiveness of marketing materials in virtual reality environments. In particular examples, neuro-response data is used to modify marketing materials and virtual reality environments presented to the user.
摘要翻译： 系统在虚拟现实环境（如市场通道，商店货架，展示厅楼层等）中提供诸如产品，产品包装，显示器，服务，产品等刺激材料。通过虚拟现实环境向用户输出感官体验 用户互动。 用户活动和响应用于修改营销材料和/或虚拟现实环境。 从用户收集包括脑电图（EEG）数据的神经反应数据，以评估虚拟现实环境中营销材料的有效性。 在具体例子中，使用神经反应数据来修改呈现给用户的营销材料和虚拟现实环境。
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公开(公告)号：US08396744B2
公开(公告)日：2013-03-12
申请号：US12868531
申请日：2010-08-25
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0242
摘要： Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.
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