公开(公告)号：US20200034874A1

公开(公告)日：2020-01-30

申请号：US16427303

申请日：2019-05-30

申请人： Yieldmo, Inc.

发明人： Indu Narayan ,  David Sebag ,  Maziar Hosseinzadeh ,  Rohit Matthews ,  Jasmine Noack ,  Melody Li ,  Andrew Holz ,  Sergei Irailev ,  Farid Jawde

IPC分类号： G06Q30/02

摘要： One variation of a method for modeling mobile advertisement consumption includes: serving a first advertisement in an advertising campaign to a computing device associated with a user, accessing a first set of engagement data, recorded by the first advertisement, representing a first set of interactions between the user and the first advertisement at the computing device; accessing a model linking user interactions with a set of advertisements within the advertising campaign and a target outcome for the advertising campaign; estimating a predicted set of interactions between the user and a second advertisement in the advertising campaign based on the model and the first set of engagement data; and in response to the predicted set of interactions anticipating the target outcome, serving the second advertisement, in the advertising campaign, to the user.

公开(公告)号：US20190087867A1

公开(公告)日：2019-03-21

申请号：US16119819

申请日：2018-08-31

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail

IPC分类号： G06Q30/02

摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

公开(公告)号：US20180332362A1

公开(公告)日：2018-11-15

申请号：US16040512

申请日：2018-07-19

申请人： Yieldmo, Inc.

发明人： Connor Doherty ,  Eric Wu

IPC分类号： H04N21/81 ,  G06Q30/02 ,  H04N21/442 ,  H04N21/8545 ,  H04N21/472 ,  H04N21/262 ,  H04N21/2668 ,  H04N21/2387 ,  H04N21/845 ,  H04N21/4782

CPC分类号： H04N21/812 ,  G06F3/0485 ,  G06Q30/0241 ,  H04N21/2387 ,  H04N21/26258 ,  H04N21/2668 ,  H04N21/44222 ,  H04N21/47217 ,  H04N21/4782 ,  H04N21/8456 ,  H04N21/8545

摘要： One variation of a method for serving a video advertisement to a computing device includes: segmenting a digital video into a first video segment and a second video segment; at a visual element loaded into a document, loading the first video segment; in response to a scroll event that shifts the visual element into view within a window rendered on a display of the computing device, playing back the first video segment within the visual element; during playback of the first video segment, loading the second video segment from a remote server; in response to completion of playback of the first video segment, playing back the second video segment within the visual element; and calculating a level of user engagement a total duration of the digital video played back in the visual element.

公开(公告)号：US20180211692A1

公开(公告)日：2018-07-26

申请号：US15937062

申请日：2018-03-27

申请人： Yieldmo, Inc.

发明人： Connor Francis Doherty ,  David Michael Goligorsky ,  Shawn Sprockett ,  Eric (Ge) Wu ,  Yiming Bao ,  Firecrow Silvernight ,  David Sebag

IPC分类号： G11B27/00 ,  H04N21/81 ,  G06F3/0481 ,  H04N21/472 ,  H04N21/442 ,  H04N21/433 ,  H04N21/431 ,  H04N21/482 ,  G11B27/30 ,  G11B27/11 ,  G11B27/10 ,  G06F17/22 ,  G06F17/21 ,  G06F3/0488 ,  G06F3/0485 ,  H04L29/08

摘要： One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.

公开(公告)号：US20180197575A1

公开(公告)日：2018-07-12

申请号：US15872688

申请日：2018-01-16

申请人： Yieldmo, Inc.

发明人： Connor Doherty ,  Farid Jawde ,  David Sebag ,  Michael Yavonditte

IPC分类号： G11B27/00 ,  H04N21/81 ,  G06F3/0481 ,  H04N21/472 ,  H04N21/442 ,  H04N21/433 ,  H04N21/431 ,  H04N21/482 ,  G11B27/30 ,  G11B27/11 ,  G11B27/10 ,  G06F17/22 ,  G06F17/21 ,  G06F3/0488 ,  G06F3/0485 ,  H04L29/08

摘要： One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.

公开(公告)号：US20180075875A1

公开(公告)日：2018-03-15

申请号：US15816853

申请日：2017-11-17

申请人： Yieldmo, Inc.

发明人： Connor Francis Doherty ,  David Michael Goligorsky ,  Shawn Sprockett ,  Eric (Ge) Wu ,  Yiming Bao ,  Firecrow Silvernight ,  David Sebag

IPC分类号： G11B27/00 ,  H04N21/81 ,  G06F3/0481 ,  H04N21/472 ,  H04N21/442 ,  H04N21/433 ,  H04N21/431 ,  H04N21/482 ,  G11B27/30 ,  G11B27/11 ,  G11B27/10 ,  G06F17/22 ,  G06F17/21 ,  G06F3/0488 ,  G06F3/0485 ,  H04L29/08

摘要： One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.

公开(公告)号：US20160247203A1

公开(公告)日：2016-08-25

申请号：US15048994

申请日：2016-02-19

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Michael Goligorsky ,  Connor Francis Doherty

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0267 ,  G06Q30/0277

摘要： An advertising system and method is provided for use with advertisements on mobile devices. The advertisement is divided into segments and in the event that all of the segments are not displayed the first time the advertisement is displayed, the next time the advertisement will begin displaying with a segment other than the first segment.

摘要翻译： 提供广告系统和方法用于移动设备上的广告。 广告被划分成多个段，并且在第一次显示广告时所有段都不显示的情况下，下一次广告将开始以除了第一段之外的段显示。

公开(公告)号：US11843811B2

公开(公告)日：2023-12-12

申请号：US17852125

申请日：2022-06-28

申请人： Yieldmo, Inc.

发明人： Terry McClendon

IPC分类号： H04N21/234 ,  H04N21/2343 ,  H04N21/81 ,  H04N21/44

CPC分类号： H04N21/234345 ,  H04N21/23424 ,  H04N21/44016 ,  H04N21/812

摘要： One variation of a method for serving interactive ad content includes, in response to a pause event that pauses playback of a digital video, viewed on a display of a streaming device accessed by a user: overlaying the digital video with a home screen including an image player and a set of icons linked to a set of video advertisements; in response to a first user input proximal an icon, in the set of icons, corresponding to a video advertisement, in the set of video advertisements, reconfiguring the image player and initiating playback of the video advertisement within the image player; during playback of the video advertisement, in response to a second user input proximal the icon, expanding the image player and activating an audio stream of the video advertisement; and, in response to a user input that resumes playback of the digital video, pausing playback of the video advertisement.

公开(公告)号：US20230368246A1

公开(公告)日：2023-11-16

申请号：US18227035

申请日：2023-07-27

申请人： Yieldmo, Inc.

发明人： Indu Narayan ,  Jayashankar Kesavankutty Nair

IPC分类号： G06Q30/0251 ,  G06F16/27

CPC分类号： G06Q30/0267 ,  G06F16/27

摘要： One variation of a method for aggregating advertisement interaction data includes: receiving a ping from a visual element loaded onto a mobile device, the ping containing: a timestamp; and a value representing a proportion of the visual element visible in a viewport at the mobile device; in response to the value exceeding a threshold value, grouping the ping with a group of pings in a ping feed, the group of pings containing a unique identifier associated with the mobile device; in response to the value falling below the threshold value, concluding an advertisement view session containing the group of pings; calculating a time spent value for visibility of advertisement content in the visual element within the advertisement view session based on timestamps of pings in the group of pings; outputting an advertisement view session packet containing the unique identifier and the time spent value to a database.

公开(公告)号：US11809811B2

公开(公告)日：2023-11-07

申请号：US18107884

申请日：2023-02-09

申请人： Yieldmo, Inc.

发明人： Connor Francis Doherty ,  David Michael Goligorsky ,  Shawn Sprockett ,  Eric (Ge) Wu ,  Yiming Bao ,  Firecrow Silvernight ,  David Sebag

IPC分类号： G06F3/0481 ,  G06F40/143 ,  H04N21/431 ,  H04N21/472 ,  H04N21/81 ,  H04N21/482 ,  G06F3/0488 ,  G06F3/04812 ,  G06F3/0485 ,  G06Q30/02 ,  G11B27/031 ,  G11B27/036 ,  G06F40/106 ,  G11B27/00 ,  G11B27/10 ,  G11B27/11 ,  G11B27/30 ,  H04N21/433 ,  H04N21/442 ,  H04L67/02

CPC分类号： G06F40/143 ,  G06F3/0485 ,  G06F3/0488 ,  G06F3/04812 ,  G06F40/106 ,  G06Q30/02 ,  G11B27/005 ,  G11B27/031 ,  G11B27/036 ,  G11B27/102 ,  G11B27/11 ,  G11B27/3081 ,  H04N21/431 ,  H04N21/4333 ,  H04N21/44204 ,  H04N21/47217 ,  H04N21/482 ,  H04N21/812 ,  H04L67/02

摘要： One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.