公开(公告)号：US20170353564A1

公开(公告)日：2017-12-07

申请号：US15172040

申请日：2016-06-02

Applicant: Facebook, Inc.

Inventor： Li Zhou ,  Aleksey Sergeyevich Fadeev

IPC: H04L29/08 ,  H04B1/3827

CPC classification number: H04L67/22 ,  H04B1/3833 ,  H04L67/02 ,  H04L67/20 ,  H04L67/306

Abstract: An online system tracks identities of users that interact with the online system. The online system sends a browser identifier for storing on a client device that interacts with the online system. The browser identifier uniquely identifies a browser of the client device used for interacting with the online system. A content provider system receives the browser identifier from the client device and uses the browser identifier for logging user actions associated with content provided by the content provider system. The content provider system sends user action logs to the online system and the online system determines users that used the client device at a timestamp associated with the user action log. The online system provides the user identifiers to the content provider system. The content provider system uses the user identifiers to generate reports.

公开(公告)号：US20160267526A1

公开(公告)日：2016-09-15

申请号：US14644200

申请日：2015-03-10

Applicant: Facebook, Inc.

Inventor： Liang Xu ,  Aleksey Sergeyevich Fadeev ,  Cheng-huan Sean Chu ,  Xiao Zhang

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/0277

Abstract: An advertiser determines an attribution assigned to an online publisher for providing advertisement impressions to a user that purchased the product associated with the advertisement impressions. An event chain that resulted in a conversion by a user is received and a probability that the event chain would result in a conversion is determined. A probability that a second event chain that includes the events of the received event chain except for a target event, would result in a conversion is determined. A score for the target event is determined based on the probability that the received event chain would result in a conversion and the probability that the second event chain would result in a conversion.

Abstract translation: 广告商确定分配给在线发行商的归属，以向购买与广告印象相关联的产品的用户提供广告印象。 接收到导致用户进行转换的事件链，并确定事件链将导致转换的概率。 确定包含所接收的事件链的事件的第二事件链（除目标事件之外）将导致转换的概率。 基于接收到的事件链将导致转换的概率以及第二个事件链将导致转换的概率来确定目标事件的得分。