公开(公告)号：US09342842B2

公开(公告)日：2016-05-17

申请号：US13854462

申请日：2013-04-01

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0249 ,  G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0277

Abstract: Systems, methods, and non-transitory computer-readable storage media for mobile advertisement based on a context-switching context taxonomy. The system collects usage data associated with a device. Based on the usage data, the system determines a switching context channel and a switching context trend, wherein the switching context channel defines a user's movement through channel classifications, and wherein the switching context trend defines the user's activity over a period of time. Next, the system generates a classification model based on the switching context channel and the switching context trend. The system then books a campaign of invitational content based on the classification model.

Abstract translation: 基于上下文切换上下文分类法的用于移动广告的系统，方法和非暂时计算机可读存储介质。 系统收集与设备相关联的使用数据。 基于使用数据，系统确定切换上下文信道和切换上下文趋势，其中切换上下文信道通过信道分类定义用户的移动，并且其中切换上下文趋势定义用户在一段时间内的活动。 接下来，系统基于切换上下文信道和切换上下文趋势生成分类模型。 然后，该系统基于分类模型记录邀请内容的活动。

公开(公告)号：US20150373091A1

公开(公告)日：2015-12-24

申请号：US14313859

申请日：2014-06-24

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra M. Phulari

IPC: H04L29/08

CPC classification number: H04W4/21 ,  H04W4/80

Abstract: Transient user profiles are generated and broadcast to nearby recipient devices. In some implementations, a transient user profile is generated from a master user profile that includes user information. The master user profile can be stored in encrypted form on the user's mobile device or on a network-based computer system where it can be accessed upon authentication. The master user profile can include information provided by the user or retrieved from other network-based computer systems. The master user profile can include information that is labeled with security tags that indicate the class of users that may receive the user information. From the master user profile, a transient user profile can be generated in response to a sharing event and broadcast to other nearby recipient devices.

Abstract translation: 生成临时用户配置文件并将其广播到附近的收件人设备。 在一些实现中，从包括用户信息的主用户简档生成临时用户简档。 主用户配置文件可以以加密的形式存储在用户的移动设备上或基于网络的计算机系统上，在认证时可以访问它。 主用户简档可以包括由用户提供的或从其他基于网络的计算机系统检索的信息。 主用户简档可以包括用安全标签标记的信息，其指示可以接收用户信息的用户类。 从主用户简档中，可以响应于共享事件而生成临时用户简档，并向其他附近的收件人设备广播。

公开(公告)号：US20150220970A1

公开(公告)日：2015-08-06

申请号：US14169478

申请日：2014-01-31

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Mehul K. Sanghavi ,  Ravindra M. Phulari ,  Ryan S. Mehlmauer ,  Steven C. Bredenberg

IPC: G06Q30/02

CPC classification number: G06Q30/0244

Abstract: Systems, methods, and computer-readable storage media for determining user journeys during presentations of content. The system first determines an average time spent for sessions associated with a presentation of content. Next, the system identifies a representative group of sessions from the sessions by identifying each of the sessions having a respective time spent within a statistical range from the average time spent for the sessions. The system then determines a most common path of events from the representative group of sessions to yield a most common user journey associated with the presentation of content.

Abstract translation: 系统，方法和计算机可读存储介质，用于在介绍内容时确定用户行程。 系统首先确定与呈现内容相关联的会话的平均时间。 接下来，系统通过从用于会话的平均时间中识别在统计范围内花费的相应时间的每个会话来识别会话中的代表性会话组。 然后，该系统确定来自代表性会话组的最常见的事件路径，以产生与内容呈现相关联的最常见的用户行程。

公开(公告)号：US20150112796A1

公开(公告)日：2015-04-23

申请号：US14057388

申请日：2013-10-18

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg ,  Christopher John Foster Bullen ,  Mark C. Lay

IPC: G06Q30/02

CPC classification number: G06Q30/0251

Abstract: Systems, methods, and computer-readable storage media for determining user engagement levels during a presentation of content. The system first collects data associated with a user session at a client device. Next, the system predicts a user engagement level during the user session by applying an engagement predicting rule to the data. The system can predicts respective user engagement levels for various segments of the presentation by applying one or more engagement predicting rules to the data. The system then presents invitational content based on the user engagement level.

Abstract translation: 用于在呈现内容期间确定用户参与度的系统，方法和计算机可读存储介质。 系统首先在客户端设备收集与用户会话相关联的数据。 接下来，系统通过对数据应用参与预测规则来在用户会话期间预测用户参与度。 系统可以通过对数据应用一个或多个参与预测规则来预测演示的各个部分的各个用户参与度。 然后，该系统基于用户参与级别呈现邀请内容。

公开(公告)号：US20150100920A1

公开(公告)日：2015-04-09

申请号：US14045688

申请日：2013-10-03

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06F3/0482 ,  G06F3/0487 ,  G06F3/0484

CPC classification number: G06Q50/01 ,  G06Q30/0241

Abstract: Disclosed are systems, methods, and non-transitory computer-readable storage media for presenting companion content along with invitational content. The companion content can present the user with a listing of alternate invitational content items that, upon selection, can be presented in place of the invitational content item being presented. The companion content provides the user with an opportunity to modify the invitational content item presented to the user, as well as enables an interested user to view as many invitational content items as desired. For example, in some embodiments, a user can extend the invitational content presented by selecting alternate invitational content items to view. If a user selection to view an alternate invitational content item is not received within a predetermined period of time, the invitational content can end and any paused primary content can be resumed.

Abstract translation: 公开了用于呈现伴随内容以及邀请内容的系统，方法和非暂时的计算机可读存储介质。 伴随内容可以向用户呈现备选邀请内容项目的列表，其可以在选择时被呈现以代替正在呈现的邀请内容项目。 伴随内容为用户提供修改呈现给用户的邀请内容项目的机会，并且使感兴趣的用户能够根据需要查看尽可能多的邀请内容项目。 例如，在一些实施例中，用户可以通过选择要查看的替代邀请内容项来扩展呈现的邀请内容。 如果在预定时间段内没有接收到用于查看替代邀请内容项目的用户选择，则邀请内容可以结束，并且可以恢复任何暂停的主要内容。

公开(公告)号：US20140310091A1

公开(公告)日：2014-10-16

申请号：US13863848

申请日：2013-04-16

Applicant: APPLE INC.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06F3/0482 ,  G06F3/04842 ,  G06Q30/0246

Abstract: The disclosed technology addresses the need in the art for determining whether a selection of an invitational content item was accidental or intentional based on selection signals that describe the selection. For example, a selection signal can be a selection point, response time, multiple selection count, context of the selection, user preference data, etc. A response to the selection can be based on whether the selection was determined to be accidental or intentional. If the selection was determined to be intentional, the response can be the regular response associated with selection of the invitational content item, i.e. registering the selection for billing and presenting secondary content to the user. If the selection was determined to be accidental, the selection can be ignored. Thus, the selection would not register for billing purposes and secondary content would not be presented to the user.

Abstract translation: 所公开的技术解决了本领域中基于描述选择的选择信号来确定邀请内容项目的选择是意外的还是有意的需要。 例如，选择信号可以是选择点，响应时间，多个选择计数，选择​​的上下文，用户偏好数据等。对选择的响应可以基于选择是确定为意外还是有意的。 如果选择被确定为有意的，则响应可以是与邀请内容项的选择相关联的常规响应，即注册用于计费的选择并向用户呈现次要内容。 如果选择被确定为意外，则可以忽略该选择。 因此，选择不会注册用于计费目的，次要内容将不会呈现给用户。

公开(公告)号：US20140164973A1

公开(公告)日：2014-06-12

申请号：US13707869

申请日：2012-12-07

Applicant: APPLE INC.

Inventor： Michael Froimowitz Greenzeiger ,  Ravindra Marotirao Phulari ,  Mehul Kirtikant Sanghavi

IPC: G06F3/0488

CPC classification number: G06F3/04886 ,  G06F3/0233 ,  G06F17/273

Abstract: Techniques for preventing typographical errors on digital soft keyboards are implemented by a computing device with a touch-screen display. According to one technique, a plurality of soft keys of a soft keyboard is displayed on the touch-screen display. Each soft key covers an area of the touch-screen display. One or more occurrences of a particular typographical error in which a user erroneously selects an adjacent soft key in addition to or instead of an intended soft key are detected. In response, an activation region of the intended soft key is changed to decrease the probability of the user making the same typographical error in the future.

Abstract translation: 用于防止数字软键盘上的印刷错误的技术由具有触摸屏显示器的计算设备实现。 根据一种技术，在触摸屏显示器上显示软键盘的多个软键。 每个软键覆盖触摸屏显示区域。 检测除了或代替期望的软键之外用户错误地选择相邻软键的特定印刷错误的一个或多个出现。 作为响应，改变预期软键的激活区域，以降低用户在将来进行相同印刷错误的可能性。

公开(公告)号：US20140129668A1

公开(公告)日：2014-05-08

申请号：US13667552

申请日：2012-11-02

Applicant: APPLE INC.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Berdenberg

IPC: G06F15/16

CPC classification number: H04L51/12 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q50/01 ,  H04L29/06346 ,  H04L41/5093 ,  H04L51/00 ,  H04L51/14 ,  H04L51/34

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for managing a viral invitational content campaign. Invitational content is delivered with a user interface element that, upon selection, transmits a forwarding request to the content delivery server. The content delivery server generates a link with a unique identifier and creates a forwarding entry that includes the unique identifier and identifies the item of invitational content. The link is returned in response to the forwarding request. Upon selection of the link, a request including the unique identifier is transmitted to the content delivery server which accesses the corresponding forwarding entry to return the corresponding item of invitational content. A viral campaign dictates a target spend range and throttling methods are utilized to manage the spend. Invitational content forwarding, delivery cost, and content selection are variable to manage the spend. Calculated metrics are also used to manage spend.

Abstract translation: 本文公开了用于管理病毒性邀请内容活动的系统，方法和非暂时的计算机可读存储介质。 邀请内容与用户界面元素一起递送，该用户界面元素在选择时向内容递送服务器发送转发请求。 内容递送服务器生成具有唯一标识符的链接，并创建包括唯一标识符并标识邀请内容的项的转发条目。 响应于转发请求返回链接。 在选择链接时，将包含唯一标识符的请求发送到访问相应的转发条目的内容递送服务器，以返回相应的邀请内容项。 病毒性的广告系列决定了目标支出范围，并采用扼制方法来管理支出。 邀请内容转发，投放费用和内容选择是可变的，以管理支出。 计算的指标也用于管理支出。

公开(公告)号：US20140129342A1

公开(公告)日：2014-05-08

申请号：US13670272

申请日：2012-11-06

Applicant: APPLE INC.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/02

CPC classification number: G06Q30/0277

Abstract: A potential source of revenue for the developer of an interactive environment can be to offer sponsorship opportunities within the interactive environment. These sponsorship opportunities can take the form of sponsoring virtual placement items within the interactive environment by displaying invitational content in conjunction with a virtual placement item. The sponsored placement opportunities can be pre-defined. However, to improve the success of the invitational content, the placement opportunities can be adjusted in real-time based on one or more invitational content placement rules. Additionally, each placement opportunity can specify one or more virtual placement item characteristics from a virtual placement item classification hierarchy. A virtual placement item classification hierarchy can be a semantic hierarchy specifying various characteristics for virtual placement items where the characteristics have telescoping specificity. The classification hierarchy can be used to aid in selecting invitational content for a placement opportunity and in determining a cost of the placement.

Abstract translation: 互动环境开发商的潜在收入来源可以在互动环境中提供赞助机会。 这些赞助机会可以通过与虚拟展示项目一起显示邀请内容来采取在交互式环境中赞助虚拟展示位置的形式。 赞助的展示机会可以预先定义。 然而，为了提高邀请内容的成功，可以根据一个或多个邀请内容放置规则实时调整展示位置机会。 此外，每个展示位置机会可以从虚拟展示位置分类层次结构指定一个或多个虚拟展示位置特征。 虚拟展示项目分类层次可以是指定特征具有伸缩特异性的虚拟展示项目的各种特征的语义层级。 分类层次结构可用于帮助选择邀请内容以进行放置机会以及确定展示位置的成本。

公开(公告)号：US10055756B2

公开(公告)日：2018-08-21

申请号：US14057388

申请日：2013-10-18

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Steven C. Bredenberg ,  Christopher John Foster Bullen ,  Mark C. Lay

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0251

Abstract: Systems, methods, and computer-readable storage media for determining user engagement levels during a presentation of content. The system first collects data associated with a user session at a client device. Next, the system predicts a user engagement level during the user session by applying an engagement predicting rule to the data. The system can predicts respective user engagement levels for various segments of the presentation by applying one or more engagement predicting rules to the data. The system then presents invitational content based on the user engagement level.