公开(公告)号：US20150039432A1

公开(公告)日：2015-02-05

申请号：US14043807

申请日：2013-10-01

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Jianning Dong ,  Anurag Ojha ,  Matt Earls ,  Saurabh Dixit

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0247 ,  G06Q30/0255 ,  G06Q30/0256

Abstract: An example system can include a server that includes or is associated with a keyword recommendation module. The keyword recommendation module can be configured to select keywords for a search engine for use in a search engine marketing campaign, wherein the search engine provides more traffic to Internet content of a publisher than other search engines, for the keywords. The module can also be configured to determine, per keyword, user engagement with the Internet content resulting from the traffic provided by the search engine for the keywords, according to one or more of time spent viewing the Internet content, page views of the Internet content, and dwell times. The module can also be configured to score, per keyword, the keywords according to the determined user engagement with the Internet content, and generate keyword recommendations according to the scoring of the keywords.

Abstract translation: 示例系统可以包括包括或者与关键字推荐模块相关联的服务器。 可以将关键字推荐模块配置为选择用于搜索引擎营销活动中的搜索引擎的关键字，其中搜索引擎为关键字提供比其他搜索引擎对发布者的因特网内容更多的流量。 该模块还可以被配置为根据关键字的搜索引擎提供的流量，根据关键词的时间来确定用户对互联网内容的参与度，根据浏览互联网内容的时间的一个或多个，互联网内容的页面浏览 和停留时间。 该模块还可以被配置为根据确定的与互联网内容的用户参与来对关键字进行评分，并根据关键字的得分来生成关键词建议。