PUBLISHER TOOL FOR CONTROLLING SPONSORED CONTENT QUALITY ACROSS MEDIATION PLATFORMS

    公开(公告)号:US20170255835A1

    公开(公告)日:2017-09-07

    申请号:US15060339

    申请日:2016-03-03

    Applicant: Google Inc.

    Abstract: Systems and methods are described for providing an interface and implementing rules and metrics received from the interface regarding the selection of sponsored content networks that provide sponsored content items. This may include providing mediation code to a publisher for inclusion in publisher content provided to a user device, the mediation code associated with a table of sponsored content networks, receiving an image of a sponsored content item and a sponsored content network identifier from the user device, analyzing the image of the sponsored content item, the analysis generating extracted image data from the sponsored content item, categorizing the sponsored content item based on the extracted image data and the sponsored content network identifier, receiving an instruction to filter the sponsored content networks exceeding a metric based on a category, and updating the table of sponsored content networks to remove a particular sponsored content network.

    SYSTEMS AND METHODS FOR LATENCY REDUCTION IN CONTENT ITEM INTERACTIONS USING CLIENT-GENERATED CLICK IDENTIFIERS

    公开(公告)号:US20170180229A1

    公开(公告)日:2017-06-22

    申请号:US14975027

    申请日:2015-12-18

    Applicant: Google Inc.

    CPC classification number: H04L43/0876 G06Q30/0241 H04L67/32

    Abstract: Systems and methods of reducing latency in online network traffic are provided. The system can include a processor and a memory couple to the processor. The memory stores computer-executable instructions, which when executed by the processor, cause the processor to identify an indication of an interaction with a content item presented within a content slot of an information resource, generate a click identifier that uniquely identifies the interaction, transmit a first request comprising a click resource link including the click identifier to a click server, and transmit a second request to access the landing page of the content item independent of transmitting the first request. The second request comprises a generated resource link that identifies a resource identifier of the landing page of the content item and the click identifier.

    PROVIDING CONTENT TO STORE VISITORS WITHOUT REQUIRING PROACTIVE INFORMATION SHARING

    公开(公告)号:US20170169472A1

    公开(公告)日:2017-06-15

    申请号:US14968378

    申请日:2015-12-14

    Applicant: Google Inc.

    Abstract: A method includes receiving, at a user device including one or more processors, a signal pushed to the user device from an in-store device physically located in a store. The signal includes a first store identifier. The method further includes storing the first store identifier in memory. The method further includes receiving a content item from a third-party content provider device, the content item including a second store identifier. The third-party content provider device transmits the content item to a plurality of user devices within a geographic area around a location associated with the second store identifier. The method further includes providing the content item for display in response to determining the first store identifier matches the second store identifier. The content item is displayed without providing an indication of the presence of the user device at the store to the in-store device or to the third-party content provider device.

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