公开(公告)号：US20160292714A1

公开(公告)日：2016-10-06

申请号：US14678897

申请日：2015-04-03

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Chinmay Deepak Karande ,  Tanmoy Chakraborty

IPC: G06Q30/02

Abstract: For an advertisement (“ad”) campaign including multiple ad requests, an advertiser may request presentation of a variety of ad requests in the ad campaign as well as specify an objective to be completed by the ad campaign during a time interval and subject to a budget. An online system presenting advertisement content may modify bid amounts associated with ad requests in the ad campaign using advertisement-specific bid adjustment values to select a more diverse range of ad requests from the ad campaign. To satisfy the objective without exceeding the budget, the online system also applies a pacing multiplier to bid amounts of ad requests selected from the ad campaign. As ad requests from the ad campaign are presented, the online system modifies the ad request-specific bid amounts and the pacing multiplier at different rates.

Abstract translation: 对于包含多个广告请求的广告（“广告”）广告系列，广告客户可以请求在广告活动中呈现各种广告请求，并指定广告活动在一段时间间隔内完成的目标，并遵守 预算。 呈现广告内容的在线系统可以使用广告特定出价调整值来修改与广告活动中的广告请求相关联的出价金额，以从广告活动中选择更多样化的广告请求。 为了在不超出预算的情况下实现目标，在线系统还应用起搏倍数来投标从广告活动中选择的广告请求。 随着广告系列的广告请求的出现，在线系统会以不同的费率修改广告请求专用的出价金额和起搏乘数。