公开(公告)号：US20160267531A1

公开(公告)日：2016-09-15

申请号：US14408222

申请日：2014-06-04

Applicant: YAHOO! INC.

Inventor： Hao Zheng ,  Huiting Liu ,  Hongwei Zeng ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0242 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: Method and system for advertisement coordination through online bidding are provided. In one example, a bid request is received with respect to an advertisement opportunity related to an online service. The online service is to be presented with a first advertisement to a user. The first advertisement has been previously presented to the user. The user's behavior is obtained with respect to the first advertisement identified based on the bid request. A second advertisement is determined in accordance with the advertisement opportunity based on the user's behavior with respect to the first advertisement. An online bid associated with the second advertisement is generated based on the bid request. The online bid is transmitted as a response to the bid request.

Abstract translation: 提供了通过网络招标进行广告协调的方法和系统。 在一个示例中，关于与在线服务相关的广告机会接收出价请求。 在线服务将被呈现给用户的第一广告。 先前的广告已经呈现给用户。 相对于基于投标请求识别的第一广告获得用户的行为。 基于用户对第一广告的行为，根据广告机会确定第二广告。 基于投标请求生成与第二广告相关联的在线投标。 作为对出价请求的响应，发送在线出价。

公开(公告)号：US20160259840A1

公开(公告)日：2016-09-08

申请号：US14405971

申请日：2014-10-16

Applicant: Yahoo! Inc.

Inventor： Hao Zheng ,  Yu Zou ,  Ming Chang ,  Hongwei Zeng

IPC: G06F17/30 ,  G06Q30/02 ,  G06F17/22

CPC classification number: G06F16/285 ,  G06F16/86 ,  G06F16/9535 ,  G06F16/9577 ,  G06F16/958 ,  G06F17/2247 ,  G06Q30/0269 ,  G06Q30/0277

Abstract: This disclosure relates to personalizing user interface (UI) elements of online content (a website, a mobile application, etc.) presented on a user device. The UI personalization technique may include, for a current online session, processing user-related data and context-related data to determine the UI element(s) and their attribute value(s) to be used for presentation of the online content during the current session. The user-related data include information regarding the user/user device, and the context data may include details about the online content (content type/topic, default UI attribute values, etc.) being accessed in the given online session. The user data and the context data may be processed based on modeling data related to users and their interaction with the UI of online content from different publishers and/or advertisers. Based on such processing, personalized UI element(s) and attribute values are determined and the online content is presented with the personalized UI.

Abstract translation: 本公开涉及个性化在用户设备上呈现的在线内容（网站，移动应用等）的用户界面（UI）元素。 UI个性化技术可以包括对于当前的在线会话，处理用户相关数据和上下文相关数据以确定在当前期间用于在线内容的呈现的UI元素及其属性值 会话 用户相关数据包括关于用户/用户设备的信息，并且上下文数据可以包括在给定在线会话中被访问的在线内容（内容类型/主题，默认UI属性值等）的细节。 可以基于与用户相关的建模数据及其与来自不同发布者和/或广告商的在线内容的UI的交互来处理用户数据和上下文数据。 基于这样的处理，确定个性化UI元素和属性值，并且使用个性化UI呈现在线内容。