公开(公告)号：US09582815B2

公开(公告)日：2017-02-28

申请号：US13896006

申请日：2013-05-16

Applicant: Yahoo! Inc.

Inventor： Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi ,  Jonathan Kilroy

IPC: G06Q30/02

CPC classification number: G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0277

Abstract: Techniques are provided that include targeting a user of a mobile electronic device with an interest-based advertisement, based at least in part on various call logs on a user device. Techniques are provided in which a set of calls from a user's call log from a mobile device are assigned to one or more categories indicative of potential user interests for the purposed of targeted advertisements. The usage pattern of the user's call log takes into account the time of the day, week, and/or month that the user tends to make particular calls to determine recurring patterns and calculate individual metrics for comparison with other users.

Abstract translation: 提供了技术，其包括至少部分地基于用户设备上的各种呼叫日志来定向具有基于兴趣的广告的移动电子设备的用户。 提供了一种技术，其中来自移动设备的来自用户的呼叫记录的一组呼叫被分配给指示针对目标广告的潜在用户兴趣的一个或多个类别。 用户呼叫记录的使用模式考虑了用户倾向于进行特定呼叫以确定重复模式并计算单独度量以与其他用户进行比较的日，周和/或月的时间。

公开(公告)号：US20140344060A1

公开(公告)日：2014-11-20

申请号：US13896006

申请日：2013-05-16

Applicant: Yahoo! Inc.

Inventor： Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi ,  Jonathan Kilroy

IPC: G06Q30/02

CPC classification number: G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0277

Abstract: Techniques are provided that include targeting a user of a mobile electronic device with an interest-based advertisement, based at least in part on various call logs on a user device. Techniques are provided in which a set of calls from a user's call log from a mobile device are assigned to one or more categories indicative of potential user interests for the purposed of targeted advertisements. The usage pattern of the user's call log takes into account the time of the day, week, and/or month that the user tends to make particular calls to determine recurring patterns and calculate individual metrics for comparison with other users.

Abstract translation: 提供了技术，其包括至少部分地基于用户设备上的各种呼叫日志来定向具有基于兴趣的广告的移动电子设备的用户。 提供了一种技术，其中来自移动设备的来自用户的呼叫记录的一组呼叫被分配给指示针对目标广告的潜在用户兴趣的一个或多个类别。 用户呼叫记录的使用模式考虑了用户倾向于进行特定呼叫以确定重复模式并计算单独度量以与其他用户进行比较的日，周和/或月的时间。