公开(公告)号：US11716496B2

公开(公告)日：2023-08-01

申请号：US17560875

申请日：2021-12-23

Applicant: Google LLC

Inventor： Prachi Gupta ,  Eyal Manor

IPC: H04N21/2668 ,  H04N21/81 ,  H04N21/442 ,  H04N21/25 ,  G06Q30/0241 ,  G06Q30/0242

CPC classification number: H04N21/2668 ,  H04N21/252 ,  H04N21/44204 ,  H04N21/44213 ,  H04N21/812 ,  G06Q30/0241 ,  G06Q30/0242

Abstract: A request from a user to view a video content item may be received, the requesting user being associated with a set of preferences and a context. A group of similar users may be identified based the set of preferences or the context. A number of promotional video items corresponding to the video content item may be identified. A first subset of the number of promotional video items may be determined based on the set of preferences or the context of the user. A watch time difference may be determined for each promotional video item in the first subset. A second subset may be determined based on the watch time difference associated with each promotional video items. An activity rate associated with the promotional video items in the second subset is determined. A promotional video item of the second subset that satisfies a criterion is provided to the user.

公开(公告)号：US20210224891A1

公开(公告)日：2021-07-22

申请号：US17222758

申请日：2021-04-05

Applicant: Google LLC

Inventor： Adrian Dumitru Corduneanu ,  Eyal Manor ,  Scott Spencer ,  Joerg Heilig

IPC: G06Q30/08 ,  G06Q30/02

Abstract: Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.