公开(公告)号：US11210707B2

公开(公告)日：2021-12-28

申请号：US16855765

申请日：2020-04-22

Applicant: Google LLC

Inventor： Joerg Heilig ,  Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

IPC: G06Q30/02 ,  G06Q30/08

Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

公开(公告)号：US11810184B2

公开(公告)日：2023-11-07

申请号：US17222758

申请日：2021-04-05

Applicant: Google LLC

Inventor： Adrian Dumitru Corduneanu ,  Eyal Manor ,  Scott Spencer ,  Joerg Heilig

IPC: G06Q30/00 ,  G06Q30/08 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0241 ,  G06Q30/0273

CPC classification number: G06Q30/08 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0246 ,  G06Q30/0275

Abstract: Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.

公开(公告)号：US20220114618A1

公开(公告)日：2022-04-14

申请号：US17556136

申请日：2021-12-20

Applicant: Google LLC

Inventor： Joerg Heilig ,  Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

IPC: G06Q30/02 ,  G06Q30/08

Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

公开(公告)号：US20240119515A1

公开(公告)日：2024-04-11

申请号：US18480142

申请日：2023-10-03

Applicant: Google LLC

Inventor： Adrian Dumitru Corduneanu ,  Eyal Manor ,  Scott Spencer ,  Joerg Heilig

IPC: G06Q30/08 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0273

CPC classification number: G06Q30/08 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0246 ,  G06Q30/0275

Abstract: Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.

公开(公告)号：US20210224891A1

公开(公告)日：2021-07-22

申请号：US17222758

申请日：2021-04-05

Applicant: Google LLC

Inventor： Adrian Dumitru Corduneanu ,  Eyal Manor ,  Scott Spencer ,  Joerg Heilig

IPC: G06Q30/08 ,  G06Q30/02

Abstract: Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.

公开(公告)号：US10430453B1

公开(公告)日：2019-10-01

申请号：US15669227

申请日：2017-08-04

Applicant: Google LLC

Inventor： Robert F. Day ,  John W. L. Merrill ,  Joerg Heilig

IPC: G06Q30/02 ,  G06F16/435 ,  G06F16/332 ,  G06F16/9535

Abstract: A selected target location is used as a basis for selecting an alternate target location for distribution of content. The alternate target location is selected based on historical information about user activity involving the selected target location and may include an analysis of time records associated with locations included in the historical data.

公开(公告)号：US20200250710A1

公开(公告)日：2020-08-06

申请号：US16855765

申请日：2020-04-22

Applicant: Google LLC

Inventor： Joerg Heilig ,  Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

IPC: G06Q30/02 ,  G06Q30/08

Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

公开(公告)号：US10664874B2

公开(公告)日：2020-05-26

申请号：US15464992

申请日：2017-03-21

Applicant: Google LLC

Inventor： Joerg Heilig ,  Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

IPC: G06Q30/02 ,  G06Q30/08

Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.