公开(公告)号：US09208260B1

公开(公告)日：2015-12-08

申请号：US14154056

申请日：2014-01-13

Applicant: Google Inc.

Inventor： Rajat Bhattacharjee ,  Aranyak Mehta ,  Benyu Zhang ,  Vivek Raghunathan

IPC: G06F17/30

CPC classification number: G06F17/30973 ,  G06F17/30864 ,  G06Q30/0251

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting a first additional query and a second diverse additional query, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and associated additional query to be displayed at a client device along with search results associated with the initial query.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于增强选择相关和多样化的广告。 一方面，一种方法包括接收初始查询，选择与初始查询相关的一个或多个附加查询，包括选择第一附加查询和第二多样化附加查询，识别每个附加查询的一个或多个内容项， 形成内容块的一个或多个内容项，以及提供要在客户机设备上显示的内容块和相关联的附加查询以及与初始查询相关联的搜索结果。