公开(公告)号：US09418114B1

公开(公告)日：2016-08-16

申请号：US13921698

申请日：2013-06-19

Applicant: Google Inc.

Inventor： Advay Mengle ,  Srdjan Petrovic ,  Shreyas Doshi ,  Gautham Thambidorai

IPC: G06F17/30

CPC classification number: G06F17/30528 ,  G06F17/30522 ,  G06F17/30554 ,  G06F17/30876

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A query is received. Search results are identified that are responsive to the query. A content item is identified for presentation along with the search results. It is determined, based on one or more criteria, when the content item is to be augmented. When it is determined that the content item is to be augmented and after identifying the search results, the content item is augmented based at least in part on an entry in the search result. An augmented content item is created. The augmented content item is provided.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 接收到查询。 识别响应于查询的搜索结果。 识别内容项目以与搜索结果一起呈现。 基于一个或多个标准确定何时增加内容项目。 当确定要增加内容项目并且在识别搜索结果之后，至少部分地基于搜索结果中的条目增加内容项目。 创建增强内容项。 提供增强内容项目。

公开(公告)号：US09378276B1

公开(公告)日：2016-06-28

申请号：US14146769

申请日：2014-01-03

Applicant: Google Inc.

Inventor： Advay Mengle ,  Gaurav Garg ,  Shreyas Doshi ,  Venky Ramachandran ,  Xin Zheng ,  Ramakrishnan Kandhan ,  Poorva Hari Potdar

IPC: G06F17/30

CPC classification number: G06F17/30864 ,  G06F17/30719

Abstract: Systems and methods for generating navigation filters are provided. A target resource is parsed and occurrences of data entries representing archetypal headings and/or archetypal items for a navigation filter are identified in the content of the target resource. A path to each of the identified occurrences is determined and used to construct a query for additional navigation filter headings and/or navigation filter items that have the same path as an identified occurrence. Identified occurrences of archetypal data entries in the target resource and the additional content having the same path as an identified occurrence are used as potential navigation filter headings and/or potential navigation filter items. Navigation filters are generated by associating one or more of the potential navigation filter items with one of the potential navigation filter headings.

Abstract translation: 提供了生成导航过滤器的系统和方法。 解析目标资源，并在目标资源的内容中标识表示导航过滤器的原型标题和/或原型项目的数据条目的出现。 确定每个已识别事件的路径，并用于构建与所识别出现的路径相同的其他导航过滤器标题和/或导航过滤条目的查询。 在目标资源中识别的原型数据条目的出现以及具有与识别出现的相同路径的附加内容被用作潜在的导航过滤器标题和/或潜在的导航过滤条目。 通过将一个或多个潜在导航过滤器项目与潜在的导航过滤器标题中的一个相关联来生成导航过滤器。

公开(公告)号：US20140324582A1

公开(公告)日：2014-10-30

申请号：US13874432

申请日：2013-04-30

Applicant: Google Inc.

Inventor： Dani SULEMAN ,  Chuan Jiang ,  Shreyas Doshi ,  Lakshmi Kumar Dabbiru ,  Daniel Aaron Shaffer ,  Varouj Armen Chitilian ,  Emily Moxley ,  Vinod Aanupam ,  Hobart Runa Sze

IPC: G06Q30/02

CPC classification number: G06Q30/0256

Abstract: Methods for identifying social network users to display with an advertisement in response to a search query are provided. In one aspect, a method includes receiving a search query from a user, the user having a user presence on a social network, and identifying at least one advertisement responsive to the search query, the at least one advertisement associated with an entity having a social presence on the social network. The method also includes identifying another user of the social network that has a mutual user connection with the user on the social network and has interacted with the social presence on the social network, and providing, for display and in response to the search query, the at least one advertisement responsive to the search query, an identification of the other user, and an indicator of the interaction of the other user. Systems and machine-readable media are also provided.

Abstract translation: 提供了用于识别社交网络用户以响应于搜索查询来显示广告的方法。 一方面，一种方法包括从用户接收搜索查询，用户在社交网络上具有用户存在，以及响应于搜索查询识别至少一个广告，所述至少一个广告与具有社会的实体相关联 在社交网络上的存在。 该方法还包括识别在社交网络上与用户具有相互用户连接并且与社交网络上的社交存在相互作用的社交网络的另一用户，并且为了显示和响应于搜索查询提供 响应于搜索查询的至少一个广告，另一个用户的标识以及另一个用户的交互的指示符。 还提供系统和机器可读介质。