公开(公告)号：US20180324476A1

公开(公告)日：2018-11-08

申请号：US15586875

申请日：2017-05-04

Applicant: Facebook, Inc.

Inventor： Zhengyong Zhu ,  Vishal Jain ,  Marcin Zajac

IPC: H04N21/24 ,  H04N21/442 ,  H04N21/258 ,  H04N21/234 ,  H04N21/44 ,  H04N21/45

CPC classification number: H04N21/2407 ,  H04N21/251 ,  H04N21/25891 ,  H04N21/262 ,  H04N21/44204

Abstract: An online system presents a video from a third party system based on a video view value generate by the online system. Based on a target audience specification from the third party system, the online system selects a plurality of online system users as the audience of the video. The online system presents the video the selected users in a duration of time equal to a video presentation period received from the third party system. A play of the video by a selected user constitutes a historical view. The online system generates a video view value for the video based on historical views of the video by the selected users. The online system further applies the generated video view value for pacing delivery of the video by the online system.

公开(公告)号：US20180150856A1

公开(公告)日：2018-05-31

申请号：US15365625

申请日：2016-11-30

Applicant: Facebook, Inc.

Inventor： Zhengyong Zhu ,  Jiajin Yu ,  Kevin Wenkai Heh

IPC: G06Q30/02

CPC classification number: G06Q30/0204 ,  G06Q30/0202

Abstract: An online system provides a third party system with the trend in the total monetary value over time for groups of users that meet specific targeting criteria provided by a third party system. The target groups of online system users are divided further into segments according to demographics within the group and their respective base values are observed over an observation time period. Trend values for each segment are formulated based on changes in the respective base values over time. These trend values are weighed according to the number of online system users comprising each segment. More users in a segment results in a larger weight placed on the trend value associated with that segment; fewer users results in a smaller weight. The final value associated with the entire target group of users derives from combining the trend values for each segment within the target group.

公开(公告)号：US20150213488A1

公开(公告)日：2015-07-30

申请号：US14164086

申请日：2014-01-24

Applicant: Facebook, Inc.

Inventor： Chinmay Deepak Karande ,  Xiaohu Jiang ,  Zhengyong Zhu

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/0249

Abstract: An advertiser specifies an advertising campaign along with a budget, a duration and one or more objectives associated with the advertising campaign. An online system presenting advertisements from the advertising campaign determines an interval representing a portion of the duration, an interval budget, and one or more interval objectives. Historical information describing selection and presentation of advertisements by the online system is retrieved, and used to determine one or more filters limiting the number of opportunities to present an advertisement in which advertisements from the advertising campaign are included. The scaling filters may be based on the one or more interval objectives, bid amounts determined for advertisements in the advertising campaign, and bid amounts associated with advertisements previously selected for presentation form the historical data.

Abstract translation: 广告客户指定广告活动以及与广告活动相关联的预算，持续时间和一个或多个目标。 呈现来自广告活动的广告的在线系统确定表示持续时间的一部分，间隔预算和一个或多个间隔目标的间隔。 检索描述由在线系统选择和呈现广告的历史信息，并用于确定一个或多个过滤器，限制呈现广告的机会数量，其中广告活动的广告被包括在内。 缩放过滤器可以基于一个或多个间隔目标，为广告活动中的广告确定的出价金额，以及与之前选择用于呈现历史数据的广告相关联的出价金额。