公开(公告)号：US20170004524A1

公开(公告)日：2017-01-05

申请号：US14788227

申请日：2015-06-30

Applicant: Yahoo! Inc.

Inventor： Lin MA ,  Giovanni GARDELLI ,  Gaurav DHAGE

IPC: G06Q30/02

CPC classification number: G06Q30/0245 ,  G06Q30/0267 ,  G06Q30/0269

Abstract: Systems and methods are provided for mobile campaign optimization without knowing user identity. The system includes circuitry configured to obtain mobile application data about a mobile application from at least one mobile device. The system includes circuitry configured to generate a mobile application profile for the mobile application using the mobile application data. The system further includes circuitry configured to select at least one mobile application to show a mobile advertisement in the at least one mobile application at least partially using the mobile application profile.

Abstract translation: 提供系统和方法用于移动广告系列优化，而不需要了解用户身份。 该系统包括被配置为从至少一个移动设备获得关于移动应用的移动应用数据的电路。 该系统包括被配置为使用移动应用数据生成用于移动应用的移动应用简档的电路。 该系统还包括被配置为选择至少一个移动应用以至少部分地使用移动应用简档在至少一个移动应用中显示移动广告的电路。

公开(公告)号：US20160189204A1

公开(公告)日：2016-06-30

申请号：US14587282

申请日：2014-12-31

Applicant: Yahoo! Inc.

Inventor： Lin MA ,  Rohit BHATIA ,  Xiao HAN

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0201 ,  G06Q30/0205

Abstract: Systems and methods for building keyword searchable audience based on performance ranking are provided. The system includes a processor and a non-transitory storage medium accessible to the processor. The system includes a memory storing a database comprising segment data and campaign data. A computer server is in communication with the memory and the database, the computer server programmed to: obtain a performance-lift vector for an audience segment; obtain a campaign vector using meta-data from the campaign data; obtain a keyword vector for the audience segment using the performance-lift vector and the campaign vector; receive an input from a user interface accessible to an advertiser; and search the segment data at least partially based on the input and the keyword vector for segments in the segment data.

Abstract translation: 提供了基于性能排名建立关键字搜索受众的系统和方法。 该系统包括可处理器可访问的处理器和非暂时性存储介质。 该系统包括存储包含分段数据和活动数据的数据库的存储器。 计算机服务器与存储器和数据库通信，计算机服务器被编程为：为观众段获取演奏提升矢量; 从广告系列数据中获取使用元数据的广告系列向量; 使用性能提升向量和活动向量获取观众段的关键字向量; 从广告商可访问的用户界面接收输入; 并且至少部分地基于段数据中的段的输入和关键字向量来搜索段数据。

公开(公告)号：US20160253694A1

公开(公告)日：2016-09-01

申请号：US14634463

申请日：2015-02-27

Applicant: Yahoo! Inc.

Inventor： Zornitsa KOZAREVA ,  Lin MA ,  Rohit BHATIA

IPC: G06Q30/02 ,  G06Q50/00 ,  G06F17/28

CPC classification number: G06Q30/0242 ,  G06Q50/01

Abstract: Systems and methods for generating human readable natural language summary for campaign audience are provided. The system includes a memory storing a database including audience segments and tags related to the audience segments. A computer server is in communication with the memory and the database, the computer server programmed to: obtain campaign delivery feed data related to a plurality of campaigns from at least one advertiser in a preset time period; obtain audience feed data including tag information from a data provider; cluster the tag information to find term frequencies for each term in the tag information; identify human understandable terms from the clustered tag information by removing noisy terms; and generate a human understandable report using the human understandable terms in a timely fashion.

Abstract translation: 提供了为活动观众生成人类可读自然语言概要的系统和方法。 该系统包括存储数据库的存储器，该数据库包括与观众段相关的观众段和标签。 计算机服务器与存储器和数据库通信，计算机服务器被编程为：在预设时间段内从至少一个广告商获得与多个活动相关的活动交付馈送数据; 从数据提供者获取包括标签信息的观众馈送数据; 聚集标签信息以在标签信息中查找每个术语的术语频率; 通过去除噪声条件，从集群标签信息中识别人类可理解的术语; 并且及时地使用人类可理解的术语产生人类可理解的报告。