公开(公告)号：US20160253694A1

公开(公告)日：2016-09-01

申请号：US14634463

申请日：2015-02-27

Applicant: Yahoo! Inc.

Inventor： Zornitsa KOZAREVA ,  Lin MA ,  Rohit BHATIA

IPC: G06Q30/02 ,  G06Q50/00 ,  G06F17/28

CPC classification number: G06Q30/0242 ,  G06Q50/01

Abstract: Systems and methods for generating human readable natural language summary for campaign audience are provided. The system includes a memory storing a database including audience segments and tags related to the audience segments. A computer server is in communication with the memory and the database, the computer server programmed to: obtain campaign delivery feed data related to a plurality of campaigns from at least one advertiser in a preset time period; obtain audience feed data including tag information from a data provider; cluster the tag information to find term frequencies for each term in the tag information; identify human understandable terms from the clustered tag information by removing noisy terms; and generate a human understandable report using the human understandable terms in a timely fashion.

Abstract translation: 提供了为活动观众生成人类可读自然语言概要的系统和方法。 该系统包括存储数据库的存储器，该数据库包括与观众段相关的观众段和标签。 计算机服务器与存储器和数据库通信，计算机服务器被编程为：在预设时间段内从至少一个广告商获得与多个活动相关的活动交付馈送数据; 从数据提供者获取包括标签信息的观众馈送数据; 聚集标签信息以在标签信息中查找每个术语的术语频率; 通过去除噪声条件，从集群标签信息中识别人类可理解的术语; 并且及时地使用人类可理解的术语产生人类可理解的报告。