公开(公告)号：US20160197848A1

公开(公告)日：2016-07-07

申请号：US14591204

申请日：2015-01-07

Applicant: Yahoo!, Inc.

Inventor： Shashank Bhide ,  Sudhir Chauhan ,  Kshitiz Tripathi

IPC: H04L12/911 ,  H04L12/26 ,  H04L29/08

Abstract: One or more methods and/or techniques for content resource allocation are provided herein. A user, of a client device, may access content. Real time user traffic associated with accessing the content may be determined. A trend may be identified from the real time user traffic for the content. The real time user traffic may be indicative of an amount of the content distribution resources used to provide a threshold level of service to users. Responsive to the trend indicating a projected increase in real time user traffic for the content, the content distribution resources may be allocated to the content based upon the projected increase, such that the allocated content distribution resources provide the threshold level of service to the user.

Abstract translation: 本文提供了一种或多种用于内容资源分配的方法和/或技术。 客户端设备的用户可以访问内容。 可以确定与访问内容相关联的实时用户流量。 可以从内容的实时用户流量中识别趋势。 实时用户流量可以指示用于向用户提供阈值服务水平的内容分发资源的量。 响应于表示内容的实时用户流量的预计增加的趋势，可以基于预测的增加将内容分发资源分配给内容，使得所分配的内容分发资源为用户提供阈值服务等级。

公开(公告)号：US20170053313A1

公开(公告)日：2017-02-23

申请号：US14832115

申请日：2015-08-21

Applicant: Yahoo!, Inc.

Inventor： Sundeep Narravula ,  Sudhir Chauhan ,  Kshitiz Tripathi

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06Q30/0275

Abstract: As provided herein, a primary content provider (e.g., a book retailer) may present a campaign for a product (e.g., a novel), comprising non-published content and a keyword (e.g., the novel title), to a permitted content provider (e.g., the publisher of the novel). The permitted content provider may be presented with an option to bid on the keyword. Responsive to the bid being accepted by the primary content provider, a cumulative bid is determined based upon an accumulation of an existing bid from the primary content provider and the bid. The non-published content, but not second non-published content of a second primary content provider, may be selected to be provided to a user based upon the cumulative bid exceeding a second bid for the keyword by the second primary content provider. In this way, content that may be relevant to the user may be identified and provided to the user.

Abstract translation: 如本文所提供的，主要内容提供商（例如，书籍零售商）可以向允许的内容提供商（例如，新颖的标题）提供包括未发布的内容和关键字（例如，小说标题）的产品的活动（例如，小说） （例如小说的出版者）。 允许的内容提供商可以被提供出价关键字的选项。 响应于主要内容提供商接受的投标，累积出价是根据主要内容提供商和投标的现有投标的累积确定的。 可以基于第二主要内容提供商针对该关键字的累积出价超过第二出价来选择向用户提供第二主要内容提供商的未发布内容，但不是第二未发布的内容。 以这种方式，可以识别可以与用户相关的内容并将其提供给用户。

公开(公告)号：US11140095B2

公开(公告)日：2021-10-05

申请号：US14591204

申请日：2015-01-07

Applicant: Yahoo!, Inc.

Inventor： Shashank Bhide ,  Sudhir Chauhan ,  Kshitiz Tripathi

IPC: H04L12/911 ,  G06F9/00 ,  H04L12/927

Abstract: One or more methods and/or techniques for content resource allocation are provided herein. A user, of a client device, may access content. Real time user traffic associated with accessing the content may be determined. A trend may be identified from the real time user traffic for the content. The real time user traffic may be indicative of an amount of the content distribution resources used to provide a threshold level of service to users. Responsive to the trend indicating a projected increase in real time user traffic for the content, the content distribution resources may be allocated to the content based upon the projected increase, such that the allocated content distribution resources provide the threshold level of service to the user.

公开(公告)号：US10769662B2

公开(公告)日：2020-09-08

申请号：US14832115

申请日：2015-08-21

Applicant: Yahoo!, Inc.

Inventor： Sundeep Narravula ,  Sudhir Chauhan ,  Kshitiz Tripathi

IPC: G06Q30/02

Abstract: As provided herein, a primary content provider (e.g., a book retailer) may present a campaign for a product (e.g., a novel), comprising non-published content and a keyword (e.g., the novel title), to a permitted content provider (e.g., the publisher of the novel). The permitted content provider may be presented with an option to bid on the keyword. Responsive to the bid being accepted by the primary content provider, a cumulative bid is determined based upon an accumulation of an existing bid from the primary content provider and the bid. The non-published content, but not second non-published content of a second primary content provider, may be selected to be provided to a user based upon the cumulative bid exceeding a second bid for the keyword by the second primary content provider. In this way, content that may be relevant to the user may be identified and provided to the user.

公开(公告)号：US20160103758A1

公开(公告)日：2016-04-14

申请号：US14509741

申请日：2014-10-08

Applicant: Yahoo! Inc.

Inventor： Zhenyu Zhao ,  Flavio T.P. Oliveira ,  Maria Stone ,  Miao Chen ,  Shalu Pandey ,  Kshitiz Tripathi

IPC: G06F11/36 ,  G06F9/445

CPC classification number: G06F8/65 ,  G06F11/3684 ,  G06F11/3692

Abstract: The technologies described herein use a statistical test to determine whether differences between data sets of buckets in a bucket test, such as differences between averages of two buckets (e.g., differences between means of two buckets), are directionally larger than a predetermined or preset minimum threshold value. The statistical test may also provide an extension to specify the minimum threshold value as a percentage. Also, described herein are techniques for estimating different control variables of a bucket test, such as estimating minimum bucket size to provide sufficient statistical power with use of the minimum threshold value.

Abstract translation: 本文描述的技术使用统计测试来确定桶测试中的桶的数据组之间的差异，例如两个桶的平均值之间的差异（例如，两个桶的装置之间的差异）是否定向地大于预定的或预设的最小值 阈值。 统计测试还可以提供一个扩展，以百分比形式指定最小阈值。 此外，这里描述的是用于估计桶测试的不同控制变量的技术，例如使用最小阈值来估计最小桶大小以提供足够的统计功率。