公开(公告)号：US20140019232A1

公开(公告)日：2014-01-16

申请号：US14031943

申请日：2013-09-19

Applicant: Yahoo! Inc.

Inventor： Erik Vee ,  Jayavel Shanmugasundaram ,  Long Ji Lin ,  Peiji Chen ,  Datong Chen ,  Qi He

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/00

Abstract: Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.

Abstract translation: 本文描述了使用印象趋势技术来提供展示广告供应预测的技术。 展示广告供应预测是对未来时间段内具有指定属性值的展示次数的估计。 例如，指定的属性值可以描述广告客户希望放置广告的展示次数。 印象趋势技术是一种预测技术，其使用关于过去展示的趋势来预测指定属性值的未来展示次数。 过去的展示包括与指定的属性值相关的属性值。