公开(公告)号：US20160180406A1

公开(公告)日：2016-06-23

申请号：US14576129

申请日：2014-12-18

Applicant: Yahoo!, Inc.

Inventor： Sudhir Chauhan ,  Yogesh Kumar Agrawal ,  Shivakumar Ningappa ,  Sundeep Narravula ,  Ashutosh Kumar

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0276 ,  G06Q30/0242 ,  G06Q30/0269 ,  G06Q30/0275 ,  H04L67/02

Abstract: One or more systems and/or techniques for generating a combined advertisement are described herein. A primary advertisement associated with a primary advertiser may be accessed. A primary attribute for the primary advertisement may be defined (e.g., a car advertisement may target teenage boys). A first spot advertisement associated with a first advertiser may be selected based upon the primary attribute of the primary advertisement (e.g., a car tuning advertisement that also targets teenage boys). A combined advertisement may be generated based upon the first spot advertisement and the primary advertisement. In an example, the combined advertisement may be displayed to a consumer based upon a determination that the consumer corresponds to the primary attribute (e.g., a teenage boy visiting a website). In this way, multiple advertisements (e.g., having similar attributes/goals) may be provided through a single combined advertisement.

Abstract translation: 这里描述了用于生成组合广告的一个或多个系统和/或技术。 可以访问与主要广告商相关联的主要广告。 可以定义主要广告的主要属性（例如，汽车广告可能针对少年男孩）。 可以基于主要广告的主要属性（例如，也针对十几岁的男孩的汽车调优广告）来选择与第一广告商相关联的第一个现场广告。 可以基于第一点广告和主广告来生成组合广告。 在一个示例中，基于消费者对应于主要属性（例如，访问网站的十几岁的男孩）的确定，可以向消费者显示组合的广告。 以这种方式，可以通过单个组合广告来提供多个广告（例如，具有相似属性/目标）。