METHOD AND SYSTEM FOR RANKING SEARCH CONTENT
    1.
    发明申请
    METHOD AND SYSTEM FOR RANKING SEARCH CONTENT 审中-公开
    排序搜索内容的方法和系统

    公开(公告)号:US20160335263A1

    公开(公告)日:2016-11-17

    申请号:US14959122

    申请日:2015-12-04

    Applicant: Yahoo! Inc.

    CPC classification number: G06F16/24578 G06F16/9535

    Abstract: The present teaching relates to ranking search content. In one example, a plurality of documents is received to be ranked with respect to a query. Features are extracted from the query and the plurality of documents. The plurality of documents is ranked based on a ranking model and the extracted features. The ranking model is derived to remove one or more documents from the plurality of documents that are less relevant to the query and order remaining documents based on their relevance to the query. The ordered remaining documents are provided as a search result with respect to the query.

    Abstract translation: 本教学涉及排名搜索内容。 在一个示例中,接收到相对于查询进行排名的多个文档。 从查询和多个文档中提取特征。 基于排名模型和提取的特征来对多个文档进行排名。 导出排序模型,以从多个文档中删除与查询相关性较低的一个或多个文档,并根据其与查询的相关性来订购剩余的文档。 订购的剩余文件作为查询的搜索结果提供。

    METHOD AND SYSTEM FOR MAPPING SHORT TERM RANKING OPTIMIZATION OBJECTIVE TO LONG TERM ENGAGEMENT
    2.
    发明申请
    METHOD AND SYSTEM FOR MAPPING SHORT TERM RANKING OPTIMIZATION OBJECTIVE TO LONG TERM ENGAGEMENT 有权
    用于绘制短期归类优化的方法和系统

    公开(公告)号:US20140279736A1

    公开(公告)日:2014-09-18

    申请号:US13833430

    申请日:2013-03-15

    Applicant: YAHOO! INC.

    Abstract: Method, system, and programs for identifying a target metric. In one example, at least one first type of metric computed based on a first period associated with a first length of time is measured for each of a plurality of users. At least one second type of metric computed based on a second period associated with a second length of time is measured for each of the plurality of users. The second length of time is larger than the first length of time. Correlations between each of the at least one first type of metric and each of the at least one second type of metrics are computed with respect to the plurality of users. A target metric is identified from the at least one first type of metric based on the correlations. The target metric is correlated with the at least one second type of metric.

    Abstract translation: 用于识别目标度量的方法,系统和程序。 在一个示例中,针对多个用户中的每一个测量基于与第一时间长度相关联的第一周期计算的至少一种第一类型度量。 针对多个用户中的每一个测量与基于与第二时间长度相关联的第二周期计算的至少一个第二类型度量。 第二个时间长度大于第一个时间长度。 针对所述多个用户计算所述至少一个第一类型度量中的每一个和所述至少一个第二类型度量值中的每一个的相关性。 基于相关性从至少一种第一类型的度量标识目标度量。 目标度量与至少一种第二类型的度量相关联。

    METHOD AND SYSTEM FOR MEASURING USER ENGAGEMENT FROM STREAM DEPTH
    3.
    发明申请
    METHOD AND SYSTEM FOR MEASURING USER ENGAGEMENT FROM STREAM DEPTH 审中-公开
    用于测量潮汐深度的用户参与的方法和系统

    公开(公告)号:US20140280550A1

    公开(公告)日:2014-09-18

    申请号:US13836218

    申请日:2013-03-15

    Applicant: YAHOO! INC.

    CPC classification number: H04L67/22 H04L67/306

    Abstract: Method, system, and programs for measuring user engagement. In one example, a type of user activities with respect to a plurality pieces of content in a content stream is detected. A first depth measure with respect to the content stream is obtained based on the detected type of user activities. A function is generated based on the first depth measure and a second depth measure with respect to the content stream. A user engagement score is calculated for each of the plurality pieces of content in the content stream based on the function.

    Abstract translation: 测量用户参与度的方法,系统和程序。 在一个示例中,检测关于内容流中的多条内容的用户活动的类型。 基于检测到的用户活动的类型,获得关于内容流的第一深度度量。 基于第一深度测量和相对于内容流的第二深度测量产生功能。 基于该功能,为内容流中的多个内容中的每一个计算用户参与分数。

    METHOD AND SYSTEM FOR DISCOVERY OF USER UNKNOWN INTERESTS
    4.
    发明申请
    METHOD AND SYSTEM FOR DISCOVERY OF USER UNKNOWN INTERESTS 有权
    发现用户未知兴趣的方法和系统

    公开(公告)号:US20140280548A1

    公开(公告)日:2014-09-18

    申请号:US13835745

    申请日:2013-03-15

    Applicant: YAHOO! INC.

    CPC classification number: H04L67/22 H04L67/306

    Abstract: A method and system for exploring a list of user interests beyond the currently known user interests by defining a distance metrics in the interest space is disclosed. The new method and system target for exploration, items of interests which are close in proximity to the current set of user interests, thereby greatly improving the chance that one of the exploration items will be liked by the user.

    Abstract translation: 公开了一种用于通过在感兴趣空间中定义距离度量来探索超出当前已知用户兴趣的用户兴趣列表的方法和系统。 用于勘探的新方法和系统目标,靠近当前用户兴趣集合的兴趣项目,从而大大提高了用户希望探索项目的机会。

    METHOD AND SYSTEM FOR MULTI-PHASE RANKING FOR CONTENT PERSONALIZATION
    5.
    发明申请
    METHOD AND SYSTEM FOR MULTI-PHASE RANKING FOR CONTENT PERSONALIZATION 审中-公开
    用于内容个性化的多阶段排序的方法和系统

    公开(公告)号:US20140280214A1

    公开(公告)日:2014-09-18

    申请号:US13839169

    申请日:2013-03-15

    Applicant: YAHOO! INC.

    Abstract: Embodiments of the present teachings disclose method, system, and programs for a multi-phase ranking system for implementation with a personalized content system. The disclosed method, system, and programs utilize a weighted AND system to compute a dot product of the user profile and a content profile in a first phase, a content quality indicator in the second phase and a rules filter in a third phase.

    Abstract translation: 本教导的实施例公开了用于使用个性化内容系统实现的多阶段排名系统的方法,系统和程序。 所公开的方法,系统和程序利用加权AND系统来计算用户简档和第一阶段中的内容简档,第二阶段中的内容质量指示符和第三阶段中的规则过滤器的点积。

    Unified marketplace for advertisements and content in an online system
    6.
    发明授权
    Unified marketplace for advertisements and content in an online system 有权
    在线系统中广告和内容的统一市场

    公开(公告)号:US08788338B1

    公开(公告)日:2014-07-22

    申请号:US13932766

    申请日:2013-07-01

    Applicant: Yahoo! Inc.

    CPC classification number: G06Q30/0277 G06Q30/0241 G06Q30/0247

    Abstract: A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.

    Abstract translation: 在线信息系统的服务器系统将从存储设备检索的广告项目和内容项目显示为用户在用户设备上可视的流。 通过针对每个广告项目和每个内容项目计算的排名分数,在流中排序广告项目和内容项目。 服务器系统通过网络将包括流的网页发送到用户设备。 以这种方式,广告项目和内容项目在统一的市场中竞争以包含在流中以供最终用户观看。

    Customized news stream utilizing dwelltime-based machine learning

    公开(公告)号:US09703783B2

    公开(公告)日:2017-07-11

    申请号:US14064007

    申请日:2013-10-25

    Applicant: Yahoo! Inc.

    CPC classification number: G06F17/30053

    Abstract: Methods, systems, and computer programs are presented for selecting news articles for presentation to a user. One method includes an operation for measuring dwelltimes for a first set of news items, where the dwelltime for a news item is based on the amount of time that the news item is displayed to a viewer. Further, the method includes an operation for training a classifier of news items based on the measured dwelltimes and based on features associated with the first set of news items. Additionally, the method includes an operation for ranking with the classifier a second set of news items for presentation to the user, the ranking also using the profile of the user for delivery of customized news to the user. The ranked second set of news item is then presented to the user.

    QUALITY SCORING SYSTEM FOR ADVERTISEMENTS AND CONTENT IN AN ONLINE SYSTEM
    8.
    发明申请
    QUALITY SCORING SYSTEM FOR ADVERTISEMENTS AND CONTENT IN AN ONLINE SYSTEM 有权
    在线系统广告和内容的质量评分系统

    公开(公告)号:US20150006280A1

    公开(公告)日:2015-01-01

    申请号:US13932655

    申请日:2013-07-01

    Applicant: Yahoo! Inc.

    Abstract: A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. A quality scoring system determines an affinity score between a user and a present content item based on features of the present content item matching user profile parameters associated with the user and identifies post-interaction satisfaction with a prior content item. The quality scoring system determines a quality score based on the affinity score and the post-interaction satisfaction. The quality score is used for ordering items in the stream. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.

    Abstract translation: 在线信息系统的服务器系统将从存储设备检索的广告项目和内容项目显示为用户在用户设备上可视的流。 通过针对每个广告项目和每个内容项目计算的排名分数,在流中排序广告项目和内容项目。 质量评分系统基于与用户相关联的用户简档参数的当前内容项的特征来确定用户与当前内容项之间的亲和度分数,并且识别与先前内容项的后交互满意度。 质量评分系统基于亲和度分数和后交互满意度确定质量得分。 质量分数用于订购流中的项目。 服务器系统通过网络将包括流的网页发送到用户设备。 以这种方式,广告项目和内容项目在统一的市场中竞争以包含在流中以供最终用户观看。

    Method and System for Rewriting a Query
    9.
    发明申请

    公开(公告)号:US20170300530A1

    公开(公告)日:2017-10-19

    申请号:US15130217

    申请日:2016-04-15

    Applicant: Yahoo! Inc.

    CPC classification number: G06F16/24534 G06F16/24578 G06N20/00

    Abstract: The present teaching relates to rewriting a query and providing search results. In one example, a plurality of queries is obtained. For each of the plurality of queries, one or more search results are identified. The one or more search results have been obtained in response to the query and have been previously selected by a user submitting the query. A plurality of titles is obtained. Each of the titles corresponds to one of the one or more search results with respect to one of the plurality of queries. A model is generated based on the plurality of queries and the plurality of titles. The model is to be used for rewriting a query.

    Quality scoring system for advertisements and content in an online system
    10.
    发明授权
    Quality scoring system for advertisements and content in an online system 有权
    在线系统中广告和内容的质量评分系统

    公开(公告)号:US09460451B2

    公开(公告)日:2016-10-04

    申请号:US13932655

    申请日:2013-07-01

    Applicant: YAHOO! INC.

    Abstract: A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. A quality scoring system determines an affinity score between a user and a present content item based on features of the present content item matching user profile parameters associated with the user and identifies post-interaction satisfaction with a prior content item. The quality scoring system determines a quality score based on the affinity score and the post-interaction satisfaction. The quality score is used for ordering items in the stream. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.

    Abstract translation: 在线信息系统的服务器系统将从存储设备检索的广告项目和内容项目显示为用户在用户设备上可视的流。 通过针对每个广告项目和每个内容项目计算的排名分数,在流中排序广告项目和内容项目。 质量评分系统基于与用户相关联的用户简档参数的当前内容项的特征来确定用户与当前内容项之间的亲和度分数,并且识别与先前内容项的后交互满意度。 质量评分系统基于亲和度分数和后交互满意度确定质量得分。 质量分数用于订购流中的项目。 服务器系统通过网络将包括流的网页发送到用户设备。 以这种方式,广告项目和内容项目在统一的市场中竞争以包含在流中以供最终用户观看。

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