公开(公告)号：US08788338B1

公开(公告)日：2014-07-22

申请号：US13932766

申请日：2013-07-01

Applicant: Yahoo! Inc.

Inventor： Bruno Fernandez Ruiz ,  Scott J. Gaffney ,  Jean-Marc Langlois ,  Prabhakar Krishnamurthy ,  Aharon Lavi

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0277 ,  G06Q30/0241 ,  G06Q30/0247

Abstract: A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.

Abstract translation: 在线信息系统的服务器系统将从存储设备检索的广告项目和内容项目显示为用户在用户设备上可视的流。 通过针对每个广告项目和每个内容项目计算的排名分数，在流中排序广告项目和内容项目。 服务器系统通过网络将包括流的网页发送到用户设备。 以这种方式，广告项目和内容项目在统一的市场中竞争以包含在流中以供最终用户观看。

公开(公告)号：US09460451B2

公开(公告)日：2016-10-04

申请号：US13932655

申请日：2013-07-01

Applicant: YAHOO! INC.

Inventor： Bruno Fernandez Ruiz ,  Prabhakar Krishnamurthy ,  Jean-Marc Langlois ,  Abhay Gupta ,  Aharon Lavi

IPC: G06Q30/02 ,  G06Q30/00

CPC classification number: G06Q30/0246 ,  G06F17/3053 ,  G06F17/30864 ,  G06N7/005 ,  G06Q30/00 ,  G06Q30/0273

Abstract: A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. A quality scoring system determines an affinity score between a user and a present content item based on features of the present content item matching user profile parameters associated with the user and identifies post-interaction satisfaction with a prior content item. The quality scoring system determines a quality score based on the affinity score and the post-interaction satisfaction. The quality score is used for ordering items in the stream. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.

Abstract translation: 在线信息系统的服务器系统将从存储设备检索的广告项目和内容项目显示为用户在用户设备上可视的流。 通过针对每个广告项目和每个内容项目计算的排名分数，在流中排序广告项目和内容项目。 质量评分系统基于与用户相关联的用户简档参数的当前内容项的特征来确定用户与当前内容项之间的亲和度分数，并且识别与先前内容项的后交互满意度。 质量评分系统基于亲和度分数和后交互满意度确定质量得分。 质量分数用于订购流中的项目。 服务器系统通过网络将包括流的网页发送到用户设备。 以这种方式，广告项目和内容项目在统一的市场中竞争以包含在流中以供最终用户观看。

公开(公告)号：US20150006280A1

公开(公告)日：2015-01-01

申请号：US13932655

申请日：2013-07-01

Applicant: Yahoo! Inc.

Inventor： Bruno Fernandez Ruiz ,  Prabhakar Krishnamurthy ,  Jean-Marc Langlois ,  Abhay Gupta ,  Aharon Lavi

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06F17/3053 ,  G06F17/30864 ,  G06N7/005 ,  G06Q30/00 ,  G06Q30/0273

Abstract: A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. A quality scoring system determines an affinity score between a user and a present content item based on features of the present content item matching user profile parameters associated with the user and identifies post-interaction satisfaction with a prior content item. The quality scoring system determines a quality score based on the affinity score and the post-interaction satisfaction. The quality score is used for ordering items in the stream. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.

Abstract translation: 在线信息系统的服务器系统将从存储设备检索的广告项目和内容项目显示为用户在用户设备上可视的流。 通过针对每个广告项目和每个内容项目计算的排名分数，在流中排序广告项目和内容项目。 质量评分系统基于与用户相关联的用户简档参数的当前内容项的特征来确定用户与当前内容项之间的亲和度分数，并且识别与先前内容项的后交互满意度。 质量评分系统基于亲和度分数和后交互满意度确定质量得分。 质量分数用于订购流中的项目。 服务器系统通过网络将包括流的网页发送到用户设备。 以这种方式，广告项目和内容项目在统一的市场中竞争以包含在流中以供最终用户观看。