公开(公告)号：US11544777B2

公开(公告)日：2023-01-03

申请号：US16505916

申请日：2019-07-09

Applicant: Oath Inc.

Inventor： Natalia Silberstein ,  Oren Shlomo Somekh ,  Yair Koren ,  Michal Aharon ,  Tingyi Wu ,  Dror Porat

IPC: G06Q30/00 ,  G06Q30/08 ,  G06F17/18

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.

公开(公告)号：US11127035B2

公开(公告)日：2021-09-21

申请号：US16526157

申请日：2019-07-30

Applicant: Oath Inc.

Inventor： Rotem Stram ,  Yohay Kaplan ,  Michal Aharon

IPC: G06Q30/02

Abstract: One or more computing devices, systems, and/or methods for aggregated cost per action prediction are provided. Cost and conversion count data, comprising costs for a set of content items to be displayed to users and a count of conversions corresponding to actions performed by users in response to being provided with the set of content items, is tracked. The cost and conversion count data is inputted into a set of decay calculators that utilize different decay strategies. Cost per action predictions by the set of decay calculators for a content item are weighted to create an aggregated cost per action prediction, wherein the weights are based upon whether decay calculators correctly or incorrectly predicted cost per actions for the set of content items.

公开(公告)号：US11720928B2

公开(公告)日：2023-08-08

申请号：US16413816

申请日：2019-05-16

Applicant: Oath Inc.

Inventor： Yair Koren ,  Abraham Shahar ,  Tal Cohen ,  Michal Aharon ,  Assaf Singer

IPC: G06Q30/0273 ,  G06Q30/0251 ,  G06Q30/0242

CPC classification number: G06Q30/0273 ,  G06Q30/0243 ,  G06Q30/0246 ,  G06Q30/0254

Abstract: One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.

公开(公告)号：US20210035157A1

公开(公告)日：2021-02-04

申请号：US16526157

申请日：2019-07-30

Applicant: Oath Inc.

Inventor： Rotem Stram ,  Yohay Kaplan ,  Michal Aharon

IPC: G06Q30/02

Abstract: One or more computing devices, systems, and/or methods for aggregated cost per action prediction are provided. Cost and conversion count data, comprising costs for a set of content items to be displayed to users and a count of conversions corresponding to actions performed by users in response to being provided with the set of content items, is tracked. The cost and conversion count data is inputted into a set of decay calculators that utilize different decay strategies. Cost per action predictions by the set of decay calculators for a content item are weighted to create an aggregated cost per action prediction, wherein the weights are based upon whether decay calculators correctly or incorrectly predicted cost per actions for the set of content items.

公开(公告)号：US11810158B2

公开(公告)日：2023-11-07

申请号：US14979085

申请日：2015-12-22

Applicant: Oath Inc.

Inventor： Shahar Golan ,  Oren Shlomo Somekh ,  Michal Aharon

IPC: G06Q30/02 ,  G06F16/248 ,  G06F16/22 ,  G06F16/2455 ,  G06Q30/0241

CPC classification number: G06Q30/0277 ,  G06F16/2237 ,  G06F16/248 ,  G06F16/2455

Abstract: Briefly, embodiments disclosed herein may relate to digital content selection, and more particularly to weighted pseudo-random digital content selection for use in and/or with online digital content delivery, such as online advertising, for example.

公开(公告)号：US20200273095A1

公开(公告)日：2020-08-27

申请号：US16286812

申请日：2019-02-27

Applicant: Oath Inc.

Inventor： Yair Koren ,  Michal Aharon ,  Abraham Shahar ,  Assaf Keret ,  Tal Cohen ,  Yohay Kaplan

IPC: G06Q30/08

Abstract: One or more computing devices, systems, and/or methods for generating bid values are provided. A content item and/or a budget associated with the content item may be identified. A target spend data structure associated with the content item may comprise a plurality of target spend values associated with a plurality of sub-periods of time within a first instance of a period of time. A first update target spend value, associated with a second instance of a first sub-period of time, may be generated based upon a first budget factor calculation associated with the first instance of the first sub-period of time and a second budget factor calculation associated with the first instance of the period of time. A first bid value for presenting the first content item at the second instance of the first sub-period of time may be generated based upon the first update target spend value.

公开(公告)号：US20210012415A1

公开(公告)日：2021-01-14

申请号：US16505916

申请日：2019-07-09

Applicant: Oath Inc.

Inventor： Natalia Silberstein ,  Oren Shlomo Somekh ,  Yair Koren ,  Michal Aharon ,  Tingyi Wu ,  Dror Porat

IPC: G06Q30/08 ,  G06F17/18

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.