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公开(公告)号：US11810158B2
公开(公告)日：2023-11-07
申请号：US14979085
申请日：2015-12-22
Applicant: Oath Inc.
Inventor： Shahar Golan , Oren Shlomo Somekh , Michal Aharon
IPC: G06Q30/02 , G06F16/248 , G06F16/22 , G06F16/2455 , G06Q30/0241
CPC classification number: G06Q30/0277 , G06F16/2237 , G06F16/248 , G06F16/2455
Abstract: Briefly, embodiments disclosed herein may relate to digital content selection, and more particularly to weighted pseudo-random digital content selection for use in and/or with online digital content delivery, such as online advertising, for example.
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公开(公告)号：US11544777B2
公开(公告)日：2023-01-03
申请号：US16505916
申请日：2019-07-09
Applicant: Oath Inc.
Inventor： Natalia Silberstein , Oren Shlomo Somekh , Yair Koren , Michal Aharon , Tingyi Wu , Dror Porat
Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.
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公开(公告)号：US11483401B2
公开(公告)日：2022-10-25
申请号：US17019484
申请日：2020-09-14
Applicant: Oath Inc.
Inventor： Rotem Stram , Eliran Abutbul , Oren Shlomo Somekh , Yair Koren , Morelle Sheer Arian
IPC: H04L67/306 , G06F16/9535 , H04L67/50
Abstract: One or more computing devices, systems, and/or methods are provided. Event information associated with a plurality of events may be identified. The plurality of events may be associated with client devices and entities. A network profile associated with the client devices and the entities may be generated based upon the event information. A similarity profile associated with the client devices may be generated based upon the network profile. The similarity profile may be indicative of one or more similarity scores associated with a first client device and one or more client devices. A user profile associated with the first client device may be modified, based upon the similarity profile and/or one or more user profiles associated with the one or more client devices, to generate a modified user profile. Content may be selected for presentation via the first client device based upon the modified user profile.
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公开(公告)号：US20210012415A1
公开(公告)日：2021-01-14
申请号：US16505916
申请日：2019-07-09
Applicant: Oath Inc.
Inventor： Natalia Silberstein , Oren Shlomo Somekh , Yair Koren , Michal Aharon , Tingyi Wu , Dror Porat
Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.
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