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公开(公告)号:US12033181B2
公开(公告)日:2024-07-09
申请号:US17546435
申请日:2021-12-09
发明人: Seth Haberman , Robert Bress , Claudio Marcus , James Southern
IPC分类号: G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0251
CPC分类号: G06Q30/0244 , G06Q30/0247 , G06Q30/0264 , G06Q30/0269
摘要: Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.
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公开(公告)号:US11798012B2
公开(公告)日:2023-10-24
申请号:US17512254
申请日:2021-10-27
发明人: Seth Haberman , Claudio Marcus
IPC分类号: G06F17/00 , G06Q30/0201
CPC分类号: G06Q30/0201
摘要: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.
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公开(公告)号:US11687965B2
公开(公告)日:2023-06-27
申请号:US14732301
申请日:2015-06-05
发明人: Claudio Marcus , Seth Haberman
IPC分类号: G06Q30/0242 , H04N21/81 , H04N21/258
CPC分类号: G06Q30/0242 , H04N21/25883 , H04N21/812 , H04N21/8153
摘要: Systems and methods for determining outcomes for promotional messages presented to viewers using digital on-screen graphics are described. A service provider may present digital on-screen graphics on content presentation devices, which may be detected by an outcome management system. The digital on-screen graphic may be displayed in association with a primary content offering, such as a television program. The outcome management system may monitor content presentation devices, including those exposed to the digital on-screen graphic, to determine the effectiveness of the digital on-screen graphic. For instance, the outcome management system may determine whether content presentation devices exposed to the digital on-screen graphic subsequently accessed a content offering promoted therein.
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公开(公告)号:US11605403B2
公开(公告)日:2023-03-14
申请号:US17503979
申请日:2021-10-18
发明人: Bala Iyer , Alex Jansen , Gerrit Niemeijer , Seth Haberman
IPC分类号: G11B27/28 , G11B27/031 , G11B27/34 , G11B27/034 , H04N5/14 , H04N7/01
摘要: Methods and systems for compressing video content are presented. The methods and systems include analyzing a sequence of media frames stored in the memory device and calculating a displacement level of each of the media frames. The displacement level indicates how different each of the media frames is to a previous media frame. The sequence of media frames is divided into a plurality of cuts where each cut ends at a media frame having a substantially high displacement level. Frames to be removed from the sequence of media frames are identified in each cut based upon the frame's displacement level. The identified frames are then removed.
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公开(公告)号:US20220164807A1
公开(公告)日:2022-05-26
申请号:US17512130
申请日:2021-10-27
发明人: Seth Haberman , Claudio Marcus
IPC分类号: G06Q30/02
摘要: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.
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公开(公告)号:US11849161B2
公开(公告)日:2023-12-19
申请号:US17712949
申请日:2022-04-04
发明人: Seth Haberman , Gerrit Niemeijer
IPC分类号: H04N21/2385 , H04N21/2662 , H04N21/236 , H04N21/2343 , H04N21/647 , H04N21/81
CPC分类号: H04N21/2385 , H04N21/23439 , H04N21/23614 , H04N21/234309 , H04N21/2662 , H04N21/647 , H04N21/812 , H04N2201/212
摘要: Systems, methods and computer-readable storage media for allocating content elements addressed for a content opportunity in a transport stream within a household-addressable media network. A content opportunity may include an advertising slot in a programming stream. The content elements may include advertising content configured to be run during the advertising slot. The advertising slot may be transmitted in a programming stream providing television programming and the advertising content may be provided in a commercial feed. The media network may be configured to transmit various content formats, such as high definition (HD), standard definition (SD), and variations thereof. Systems may be configured to allocate the highest profile corresponding content elements if there is sufficient resources available. If sufficient resources are not available, the system may allocate lower profile versions of the content elements.
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7.
公开(公告)号:US20230370694A1
公开(公告)日:2023-11-16
申请号:US18358818
申请日:2023-07-25
发明人: Gerrit Niemeijer , Seth Haberman
IPC分类号: H04N21/81 , G06Q30/02 , H04N21/2668
CPC分类号: H04N21/812 , G06Q30/02 , H04N21/2668 , G06Q30/0251
摘要: Systems and procedures which allow for the placement of advertisements in an optimized manner are presented. Systems may be provided which may be configured to optimize a media plan (either automatically or manually, or a combinations of both) using demographic vectors, and may display the optimization results in a quantifiable manner using terms and numbers.
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8.
公开(公告)号:US11758242B2
公开(公告)日:2023-09-12
申请号:US17249513
申请日:2021-03-03
发明人: Gerrit Niemeijer , Seth Haberman
IPC分类号: H04N21/81 , G06Q30/02 , H04N21/2668 , G06Q30/0251
CPC分类号: H04N21/812 , G06Q30/02 , G06Q30/0251 , H04N21/2668
摘要: Systems and procedures which allow for the placement of advertisements in an optimized manner are presented. Systems may be provided which may be configured to optimize a media plan (either automatically or manually, or a combinations of both) using demographic vectors, and may display the optimization results in a quantifiable manner using terms and numbers.
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公开(公告)号:US20230068306A1
公开(公告)日:2023-03-02
申请号:US17823770
申请日:2022-08-31
发明人: Seth Haberman
IPC分类号: H04N21/81 , H04N21/262 , G06Q30/02 , H04N21/25 , H04N21/2668 , H04N21/658 , H04N7/173
摘要: In accordance with the present invention, a media generation application that allows a user to create and customize a commercial based on microtrend information and/or feedback information is provided.
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公开(公告)号:US11477539B2
公开(公告)日:2022-10-18
申请号:US16573350
申请日:2019-09-17
发明人: Seth Haberman
IPC分类号: H04N21/81 , H04N21/262 , G06Q30/02 , H04N21/25 , H04N21/2668 , H04N21/658 , H04N7/173
摘要: In accordance with the present invention, a media generation application that allows a user to create and customize a commercial based on microtrend information and/or feedback information is provided.
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