公开(公告)号：US20170068964A1

公开(公告)日：2017-03-09

申请号：US14849557

申请日：2015-09-09

Applicant: Facebook, Inc.

Inventor： Igor Gevka ,  Hongda Ma ,  Satwik Shukla ,  Yufei Chen ,  Daniel Tam ,  Emanuel Alexandre Strauss ,  Daniel Olmedilla de la Calle ,  Sarang Mohan Joshi

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/018 ,  G06Q30/0273 ,  G06Q30/0277

Abstract: An online system receives advertisements from advertisers and reviews the advertisement for compliance with policies enforced by the online system. The online system computes scores for each advertisement based on an expected revenue from presenting various advertisement and/or interactions with various advertisements and orders advertisements for review based on their scores. If a predicted time for the online system to review an advertisement is greater than a threshold amount of time, the online system allows the online system to be evaluated for presentation to users. As the online system receives interactions with the advertisement, the online system may modify the score for the advertisement and modify the order of the advertisement for review based on the modified score.

Abstract translation: 在线系统接收来自广告客户的广告，并对广告进行审查，以符合在线系统执行的政策。 在线系统基于通过各种广告呈现各种广告和/或交互的预期收入以及基于他们的分数来审查的订单广告来计算每个广告的分数。 如果在线系统审查广告的预测时间大于阈值时间，则在线系统允许评估在线系统以呈现给用户。 随着在线系统接收到广告的互动，在线系统可以修改广告的分数，并根据修改的分数修改广告的顺序进行审核。

公开(公告)号：US10198403B2

公开(公告)日：2019-02-05

申请号：US15167873

申请日：2016-05-27

Applicant: Facebook, Inc.

Inventor： Igor Gevka ,  Yufei Chen ,  Sarang Mohan Joshi ,  Hongda Ma

IPC: G06F15/00 ,  G06F17/21 ,  G06F17/30 ,  G06F17/22

Abstract: Content provider systems publish content via content publishing platforms. An online system is associated with multiple content publishing platforms. Each content publishing platform is associated with policies that determine whether a content item is acceptable for publishing via the content publishing platform. For example, the policy may specify dimensions of a media object of the content item, keywords that are unacceptable for publishing via the content publishing platform, and so on. The online system receives requests from content provider systems to publish content via a particular content publishing platform. The online system determines whether the content item is suitable for publishing via one or more other content publishing platforms. The online system determines whether the content provider system approves publishing content via any of the identified content publishing platforms. The online system may deliver the content item to all content publishing platforms approved by the content provider system.

公开(公告)号：US10713094B1

公开(公告)日：2020-07-14

申请号：US15970841

申请日：2018-05-03

Applicant: Facebook, Inc.

Inventor： Matthew Feldman ,  Li Yu ,  Wei Yu ,  Phillip Huang ,  Haomin Yu ,  Yufei Chen

IPC: G06F9/46 ,  G06F9/50 ,  G06Q30/02 ,  G06F16/487

Abstract: An online system maintains a plurality of content items. The online system selects and provides content items to users of the online system in response to impression opportunities to provide content items to users. A plurality of segments of the impression opportunities are determined. Each segment categorizes the impression opportunities. A relationship between a value metric and computing resources used in the selection process are determined for each segment. Each relationship provides a rate of increase of the value metric given an increase in computing resources used. An allocation of computing resources used per impression opportunity for each of segment is determined based on the rates. A plurality of impression opportunities are identified. In response, one or more content items are selected for each impression opportunity using computing resources according to the determined allocation for the segment to which each impression opportunity belongs.

公开(公告)号：US10606923B1

公开(公告)日：2020-03-31

申请号：US16247973

申请日：2019-01-15

Applicant: Facebook, Inc.

Inventor： Igor Gevka ,  Yufei Chen ,  Sarang Mohan Joshi ,  Hongda Ma

IPC: G06F15/00 ,  G06F17/21 ,  G06F17/22 ,  G06F16/958 ,  G06F16/33 ,  G06F16/955

Abstract: Content provider systems publish content via content publishing platforms. An online system is associated with multiple content publishing platforms. Each content publishing platform is associated with policies that determine whether a content item is acceptable for publishing via the content publishing platform. For example, the policy may specify dimensions of a media object of the content item, keywords that are unacceptable for publishing via the content publishing platform, and so on. The online system receives requests from content provider systems to publish content via a particular content publishing platform. The online system determines whether the content item is suitable for publishing via one or more other content publishing platforms. The online system determines whether the content provider system approves publishing content via any of the identified content publishing platforms. The online system may deliver the content item to all content publishing platforms approved by the content provider system.

公开(公告)号：US20170344515A1

公开(公告)日：2017-11-30

申请号：US15167873

申请日：2016-05-27

Applicant: Facebook, Inc.

Inventor： Igor Gevka ,  Yufei Chen ,  Sarang Mohan Joshi ,  Hongda Ma

IPC: G06F17/21 ,  G06F17/30

CPC classification number: G06F17/211 ,  G06F17/2229 ,  G06F17/2247 ,  G06F17/2264 ,  G06F17/30684 ,  G06F17/30876 ,  G06F17/3089

Abstract: Content provider systems publish content via content publishing platforms. An online system is associated with multiple content publishing platforms. Each content publishing platform is associated with policies that determine whether a content item is acceptable for publishing via the content publishing platform. For example, the policy may specify dimensions of a media object of the content item, keywords that are unacceptable for publishing via the content publishing platform, and so on. The online system receives requests from content provider systems to publish content via a particular content publishing platform. The online system determines whether the content item is suitable for publishing via one or more other content publishing platforms. The online system determines whether the content provider system approves publishing content via any of the identified content publishing platforms. The online system may deliver the content item to all content publishing platforms approved by the content provider system.