公开(公告)号：US20150332317A1

公开(公告)日：2015-11-19

申请号：US14279149

申请日：2014-05-15

Applicant: Facebook, Inc.

Inventor： Xinyi Cui ,  Wenjie Fu ,  Haomin Yu ,  Ou Jin ,  Eitan Shay ,  Richard Bill Sim ,  Jun Yang

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0247 ,  G06Q50/01

Abstract: An advertising system receives from an advertiser at a social networking system an advertisement request, the advertisement request comprising advertisement content and a specification of a target audience for the advertisement content. The advertising system defines a plurality of bid values for the advertisement request. For each of the plurality of bid values, the advertisement system estimates a corresponding value of advertisement reach for the target audience, for example, by estimating a number of users of the target audience for each of whom the given bid value is expected to have resulted in at least one successful impression. The advertiser is provided a visual representation of a bid-reach landscape representing the estimated plurality of advertisement reach values as a function of the plurality of bid values. The advertising system provides, to the advertiser, one or more recommendations for bid values for which corresponding return-on-investment metrics exceed a specified threshold.

Abstract translation: 广告系统在社交网络系统中从广告商接收广告请求，广告请求包括广告内容和广告内容的目标受众的规范。 广告系统定义广告请求的多个出价值。 对于多个投标值中的每一个，广告系统估计目标受众的广告到达的相应值，例如，通过估计预期给出的投标价值的每个的目标受众的用户数量 至少有一个成功的印象。 向广告商提供表示作为多个投标值的函数的估计的多个广告到达值的出价达标景观的视觉表示。 广告系统向广告商提供一个或多个关于投标价值的建议，其中相应的投资回报率度量超过指定的阈值。

公开(公告)号：US20150332310A1

公开(公告)日：2015-11-19

申请号：US14279131

申请日：2014-05-15

Applicant: Facebook, Inc.

Inventor： Xinyi Cui ,  Wenjie Fu ,  Haomin Yu ,  Ou Jin ,  Eitan Shay ,  Richard Bill Sim ,  Jun Yang

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0275 ,  G06Q30/0206 ,  G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0283 ,  G06Q50/01

Abstract: An advertising system predicts advertisement reach for a received advertisement request based on an advertiser-specified bid amount and a specification of a target audience. The system samples the target audience, and for each sampled user of the target audience, accesses a recent impression history to obtain costs or bids associated with recent advertisement impressions. The system compares the advertiser-specified bid amount in the received advertisement request to costs or bid values associated with successful advertisement impressions, for each sampled user, in order to determine whether the received advertisement request would have won a bid auction for each given sampled user to successfully reach each given sampled user. An estimated aggregate reach for the sampled users is computed and extrapolated to the targeted user population to estimate a total reach of the advertisement content for the target audience.

Abstract translation: 广告系统基于广告商指定的出价金额和目标受众的规格来预测所接收的广告请求的广告到达。 系统对目标受众进行采样，对于目标受众的每个抽样用户，访问最近的展示历史记录以获取与最近广告展示相关联的成本或出价。 系统将收到的广告请求中的广告商指定的投标金额与成功的广告印象相关联的成本或出价值进行比较，以便确定所接收到的广告请求是否已经为每个给定的抽样用户赢得了竞标拍卖 成功到达每个给定的采样用户。 计算样本用户的估计总收视率并将其推广到目标用户群体，以估计目标受众的广告内容的总覆盖面。