公开(公告)号：US20160260129A1

公开(公告)日：2016-09-08

申请号：US14641256

申请日：2015-03-06

Applicant: Facebook, Inc.

Inventor： Aleksey Sergeyevich Fadeev ,  Stephane Taine ,  Liang Xu ,  Surupa Biswas ,  Ram Srinivasan

IPC: G06Q30/02 ,  H04L29/08 ,  G06F17/30

CPC classification number: G06Q30/0255 ,  H04L67/22 ,  H04W4/21

Abstract: Different online systems, such as an ad system or a social networking system, maintain different identifiers. An ad system identifies an association between an unsynced cookie maintained by an ad system and a user of the online system. The ad system identifies an overlap IP sequence including multiple occurrences of a user's user id and multiple occurrences of an unsynced cookie id in communications associated with an IP address over a given time period. The ad system determines an overlap score based on the identified overlap IP sequence. The overlap score determines how closely the unsynced cookie is associated with the user of the online system. The ad system determines whether the unsynced cookie id and the user id are associated with one another based on the overlap score. The ad system stores an association between the unsynced cookie and the user of the online system thereby generating a synced cookie.

Abstract translation: 不同的在线系统，例如广告系统或社交网络系统，维护不同的标识符。 广告系统识别由广告系统维护的未同步Cookie与在线系统的用户之间的关联。 广告系统识别重叠IP序列，包括在给定时间段内与IP地址相关联的通信中的用户用户ID的多次发生和未同步的cookie id的多次出现。 广告系统基于所识别的重叠IP序列确定重叠分数。 重叠分数确定未同步的cookie与在线系统的用户相关联的程度。 广告系统基于重叠分数来确定未同步的Cookie ID和用户ID是否彼此关联。 广告系统存储未同步的Cookie和在线系统的用户之间的关联，从而生成同步的cookie。