Position Discount Model Of Content Presented To Online System Users
    4.
    发明申请
    Position Discount Model Of Content Presented To Online System Users 审中-公开
    提供给在线系统用户的内容的位置折扣模型

    公开(公告)号:US20150100415A1

    公开(公告)日:2015-04-09

    申请号:US14049429

    申请日:2013-10-09

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0251

    Abstract: An online system applies position discounts to values of various content items based on the positions in a display in which the content items are presented. The value of presenting a content item is based on historical user interactions with the content item or similar content items. A position discount reflects a change between user interacting with a content item presented in a position offset from a reference position and user interaction with the content item if it was presented in the reference position. A position discount may be determined for various content items presented in one or more positions based on user-specific, contextual, and other types of information describing user interaction with content items. Position discounts may be used by the online system to optimize selection and presentation of content items to its users.

    Abstract translation: 在线系统基于在其中显示内容项目的显示中的位置,对各种内容项目的值应用位置折扣。 呈现内容项目的价值是基于与内容项目或类似内容项目的历史用户交互。 位置折扣反映了在与参考位置偏移的位置中呈现的内容项目与用户与内容项目的交互之间的交互作用之间的变化,如果它在参考位置呈现。 可以基于用户特定的,上下文的和描述用户与内容项目的交互的其他类型的信息来确定在一个或多个位置中呈现的各种内容项目的位置折扣。 在线系统可以使用位置折扣来优化内容项目的选择和呈现给用户。

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