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公开(公告)号:US11645671B2
公开(公告)日:2023-05-09
申请号:US16920924
申请日:2020-07-06
申请人: Oath Inc.
发明人: Ariel Raviv , Yair Koren , Eliran Abutbul , Omer Duvdevany
IPC分类号: G06Q30/0242 , G06Q30/0601 , G06Q30/0251 , G06F40/20 , G06Q30/0273 , G06Q30/0282 , G06Q30/0201 , G06N20/00 , G06N5/04
CPC分类号: G06Q30/0246 , G06F40/20 , G06N5/04 , G06N20/00 , G06Q30/0201 , G06Q30/0206 , G06Q30/0261 , G06Q30/0269 , G06Q30/0275 , G06Q30/0282 , G06Q30/0631 , G06Q30/0633
摘要: One or more computing devices, systems, and/or methods for generating dynamic content item recommendations are provided. Content item information, extracted from message data, is aggregated to calculate popularity and attributes of content items. The content items are ranked based upon the popularity and attributes to generate a ranked list of content items. Exploration traffic is served utilizing a set of eligible content items selected from the ranked list of content items. An eligible content item is promoted for participation in auctions for serving non-exploration traffic based upon the eligible content item being served a threshold number of times.
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公开(公告)号:US11625748B2
公开(公告)日:2023-04-11
申请号:US15997042
申请日:2018-06-04
申请人: Oath Inc.
发明人: Yugandhar Reddy Boyapally , Janith Kaiprath Valiyalappil , Sreeram Ramji , Rajesh Lalwani , Tianyuan Zhang
IPC分类号: G06Q30/02 , H04L9/06 , G06Q30/0242 , G06Q30/0273 , G06Q30/0241
摘要: The present teaching relates to a method and a system for advertising. The method obtains information about a conversion associated with an advertisement and generates with respect to the conversion, an operational smart attribution evaluation package (SAEP). The SAEP includes a conversion parameter and a reward. The method transmits the SAEP to a platform to be posted, and thereafter receives from the SAEP, an indication of an entity which is estimated to be associated with the conversion and to which the reward is to be allocated. The entity is determined by the SAEP based on the conversion parameter and information from a plurality of entities that displayed the advertisement.
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公开(公告)号:US11556822B2
公开(公告)日:2023-01-17
申请号:US16884151
申请日:2020-05-27
申请人: Oath Inc.
发明人: Su-Chen Lin , Zhungxun Liao , Jian-Chih Ou , Tzu-Chiang Liou
摘要: One or more computing devices, systems, and/or methods for cross-domain action prediction are provided. Action sequence embeddings are generated based upon a textual embedding and a graph embedding utilizing past user action sequences corresponding to sequences of past actions performed by users across a plurality of domains. An autoencoder is trained to utilize the action sequence embeddings to project the action sequence embeddings to obtain intent space vectors. A service switch classifier is trained using the intent space vectors. In response to the service switch classifier predicting that a current user will switch from a current domain to a next domain, the current user is provided with a recommendation of an action corresponding to the next domain.
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公开(公告)号:US11538067B2
公开(公告)日:2022-12-27
申请号:US17038378
申请日:2020-09-30
申请人: Oath Inc.
IPC分类号: G06Q30/02
摘要: Systems and methods are disclosed for online distribution of content based on a user sentiment index. The method may include receiving, over a network and from a user device, one or more user generated inputs and calculating the user sentiment index based on the one or more user generated inputs. The method may also include receiving, over the network, from a content or advertising provider, instructions on publishing content or advertising to a webpage based on the calculated user sentiment index, and publishing content for display on user devices over the network based on a comparison of the calculated user sentiment index and the received instructions.
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公开(公告)号:US11521232B2
公开(公告)日:2022-12-06
申请号:US15997090
申请日:2018-06-04
申请人: Oath Inc.
发明人: Yugandhar Reddy Boyapally , Janith Kaiprath Valiyalappil , Sreeram Ramji , Rajesh Lalwani , Tianyuan Zhang
IPC分类号: G06Q30/00 , G06Q30/02 , G10L25/03 , G10L25/48 , G06F40/295
摘要: The present teaching relates to method and system for evaluating a conversion. The method extracts meta-information including a conversion parameter and a reward. The meta-information corresponds to a conversion associated with an advertisement displayed previously by a plurality of entities. The method receives a plurality of claims for the conversion from one or more entities, and selects a claim corresponding to an entity from the plurality of claims based on the conversion parameter and information included in the plurality of claims. Further, the method transmits information related to the selected claim.
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公开(公告)号:US11514500B2
公开(公告)日:2022-11-29
申请号:US16715120
申请日:2019-12-16
申请人: Oath Inc.
摘要: One or more computing devices, systems, and/or methods for providing recommendations to travelers are provided. For example, locational data associated with a device of a user is evaluated to identify a set of location points at which the device was located over time. Location point pairings are generated from the set of location points, where a location point pairing may comprise a departure location point and an arrival location point. The location point pairings are filtered based upon various criteria to remove location point pairings that are not indicative of air flight travel (e.g., a location point pairing not satisfying an air flight speed threshold or an air flight travel distance threshold). The user may be determined as an air flight traveler that has recently used air flight travel to reach a destination location. A recommendation of content for the destination location is provided to the user.
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公开(公告)号:US11488213B2
公开(公告)日:2022-11-01
申请号:US16459338
申请日:2019-07-01
申请人: Oath Inc.
IPC分类号: G06F16/95 , G06Q30/02 , G06F16/335 , G06F16/9535 , G06F16/957
摘要: A seemingly infinite and continuous stream of online content can be tracked by a movement tracker that can track an amount of movement of a stream of content. For example, such a movement tracker can track the amount of movement per session of a client-side application, such as per session of a web browser. In an example, the tracking of the movement can occur by tracking a measurable parameter of the stream that indicates the amount of movement, such as scroll distance. The movement tracker may also be configured to determine user interaction data according to the tracked amount of movement.
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公开(公告)号:US11488028B2
公开(公告)日:2022-11-01
申请号:US15476685
申请日:2017-03-31
申请人: Oath Inc.
发明人: Akshay Soni , Yashar Mehdad , Troy Chevalier
IPC分类号: G06N5/02 , G06N20/00 , G06N3/08 , G06Q50/00 , G06F16/951 , G06F16/9535
摘要: A method is provided, including: processing interactions by a plurality of users with a plurality of content items, the content items being provided over a network in response to user requests received over the network, wherein each content item is associated with one or more entities; for each user, determining a user entity set that includes entities associated with content items with which the user interacted; embedding the users and the entities in a vector space, wherein the embedding is configured to place a given user, and the entities of the given user's user entity set, in proximity to each other in the vector space; for each user, performing a proximity search in the vector space to identify a set of nearest entities to the user in the vector space; for each user, generating a user profile using the identified set of nearest entities to the user.
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公开(公告)号:US11481800B2
公开(公告)日:2022-10-25
申请号:US16897609
申请日:2020-06-10
申请人: Oath Inc.
发明人: Tal Cohen , Yair Koren , Abraham Shahar , Alexander Zlotnik , Yohay Kaplan
摘要: One or more computing devices, systems, and/or methods for implementing a model for serving exploration traffic are provided. An amount of spend by a content provider to provide content items of the content provider through a content serving platform to client devices of users is determined. A number of exploration impressions of users viewing exploration content items of the content provider over a timespan is determined. A return on exploration impression metric is determined for the content provider based upon a ratio of the amount of spend to the number of exploration impressions. The return on exploration metric is used to rank available exploration content items of content providers for serving exploration traffic.
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公开(公告)号:US11444909B2
公开(公告)日:2022-09-13
申请号:US16699962
申请日:2019-12-02
申请人: Oath Inc.
发明人: Aasish Pappu , Troy Chevalier , Xue Wu
摘要: A method implemented by at least one server computer is provided, including: providing, over the Internet, access to a plurality of topics, wherein each topic includes, and further provides access to, a plurality of posted items; recording interaction data for the plurality of topics, the interaction data identifying user activity occurring within each of the topics; analyzing the interaction data to identify clusters of topics that exhibit similar behavioral patterns; for each cluster of topics, generating a community that includes the topics in the cluster; providing, over the Internet, access to the communities, wherein accessing a given community further provides access to the topics included in that community, which further provide access to the posted items that are included in the topics within that community.
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