A vehicle display device includes an image processing electronic control unit that converts a portion of each image of plural images into respective strip images in which plural pixels are arrayed along a direction of vehicle travel; an optical fiber woven fabric in which plural optical fibers are woven, with end portions of the plural optical fibers arrayed along the direction of vehicle travel; and plural light sources arrayed such that light emitted from each of the plural light sources is incident at an end portion of at least one of the optical fibers; wherein the image processing electronic control unit controls the plural light sources for each of the strip images so as to emit light according to a pixel value of each pixel in the strip images.