An occurrence of an emergency situation pertinent to people presently located within a venue can be identified. Responsive to identifying the emergency situation pertinent to the people located within the venue, location specific emergency information can be automatically communicated to a first mobile device. The location specific emergency information can describe an emergency plan for exiting the venue from a present location of the first mobile device within the venue. The location specific emergency information can be configured to be presented by the first mobile device to a user of the first mobile device to safely guide the user from the present location to an exit of the venue.