Method of dynamic display of at least one video advertisement in an Internet page intended to be viewed by a user, comprising the following steps: information identifying the Internet page is determined, at least one video location in which the video advertisement is to be displayed in the Internet page is determined by analyzing the page layout of the Internet page as a function of the source code of the Internet page or as a function of a predefined heuristic algorithm, and by determining at least one location as a function of the page layout and of predefined rules, at least one video advertisement to be displayed is determined as a function of the information identifying the Internet page, and the display of the video advertisement is commanded as a function of the determined positions of the video locations.