Some demonstrative embodiments include apparatuses, systems and/or methods of communicating traffic to a plurality of wireless devices. For example, an apparatus may include logic and circuitry configured to cause a Neighbor Awareness Networking (NAN) device to communicate one or more discovery messages during at least one Discovery Window (DW) of a NAN cluster including the NAN device; and communicate data within a data link group after the DW, the data link group including the NAN device and one or more NAN devices of the NAN cluster.