A spark plug with an insulator that includes: a first portion having a first inner diameter with a front end of a trunk portion of a metal terminal disposed therein; a second portion having a second inner diameter larger than the first inner diameter, and including a portion 1 mm or more forward of a rear end of the insulator; and a third portion disposed between the first portion and the second portion and having a third inner diameter larger than the first inner diameter and smaller than the second inner diameter. The trunk portion of the metal terminal includes: a front trunk portion and a rear trunk portion with a front end of the rear trunk portion positioned forward of a rear end of the third portion of the insulator, the rear trunk portion having an outer diameter larger than the outer diameter of the front trunk portion.