A control apparatus includes a means for detecting a position and a means for adjusting a reaction force of the accelerator, wherein the means for adjusting increases the reaction force of the accelerator by an increase amount in addition to a basic reaction force when the position of the accelerator is increased to satisfy a predetermined condition associated with a specific fuel consumption of the vehicle, the means for adjusting sets the increase amount to a first amount when the position of the accelerator is increased from a first accelerator position in a preload area to a second accelerator position that satisfies the predetermined condition, the means for adjusting sets the increase amount to a second amount when the position of the accelerator position is increased from an intermediate accelerator position that exceeds the preload area to the second position, and the first amount is greater than the second amount.